Phaidra is a startup founded by former employees from DeepMind, Google, and the industrial sector. In our experience, many industrial companies want to apply AI and have valuable use cases for the technology. We've experienced first-hand the technology's ability to create enormous value in the industrial sector. However, it is also an exclusive technology. The benefits of AI are currently locked to the few companies with the deep resources and expertise to commercialize it. We started Phaidra to broaden access to the technology by enabling industry practitioners to directly develop their own AI solutions. While a myriad of tools already exist for data scientists or software engineers, our experience suggests that domain expertise is the primary driver of AI performance.