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SchooLinks is a college and career readiness platform with curriculum that engages students throughout the process of self discovery, career education and college planning and application. The student-centric experience is able to create a wealth of behavioral data, and its machine learning algorithms leverage those data to personalize college recommendations and content to further drive student engagement. SchooLinks then serves actionable insights to counselors that help them act in real time to become more effective. On a district level, the sophisticated data models power a full suite of accountability tools to allow administrators to monitor and achieve desired college and career readiness outcomes.