4Front is a leading investment and management firm in the U.S. cannabis industry. It has developed a national platform that consists of a multi-state retail footprint, a far-reaching network of partnership relationships, and operational efficiencies that allow it to take advantage of new opportunities as state-legal cannabis markets continue to open up. Led by a group of professionals with experience in finance, real estate, manufacturing, and multi-location retail and hospitality operations, 4Front brings to the table a comprehensive collection of management skills and hands-on operating expertise. It has invested heavily in its talent and capabilities in order to support the steep growth curve in front of it.

Founded in 2018, NorCal Cannabis Company functions as a holding company with assets ranging from production to retail. The founding team leverages over two decades of cultivation expertise and business acumen to execute a vertical integration strategy that optimizes the balance between production efficiency and retail reach. By analyzing the company's existing engagements with licensed distributors and retailers throughout the state, NorCal Cannabis Company plans to integrate a diverse range of industry segments with fresh insights into the underlying economics of California cannabis. With the passage of Proposition 64 providing a more stable environment for scale, we've since deployed the next phase of our build, buy or collaborate strategy by rolling up assets that focus on processing, branding, and retail management. As leaders in the largest cannabis marketplace in the world (estimated at $5 billion in 2019), we know that a well-capitalized and informed approach to the future industry offers a unique opportunity - one that may offer the chance to experience the same explosive growth witnessed by early pioneers of alcohol at the end of prohibition. As a company, we work to facilitate the maturation and evolution of a Californian cash crop that already exceeds the production value of grapes, almonds and strawberries. We are the Norcal Cannabis Company, and we stand rooted amongst giants.