TV viewing is rapidly changing: from linear in the living-room, to on-demand and anywhere. With that, TV advertising is changing. Tatari is a technology company built on data & analytics that helps both media companies and brands through this industry transformation. Our platform and services simplify the process of measuring and optimizing ad campaigns across both linear and connected TV. Tatari is headquartered in San Francisco, California with further offices in Santa Monica, California and Toronto, Canada. Clients include established brands such as Monster.com or Mrs. Fields cookies, as well as many fast-rising companies such as MVMT, Roman, Turo, TouchNote, Rent the Runway, Keeps, and Quip.