Established in 2010, Channel Factory helps brands and agencies maximize YouTube and video media buys. Our award winning platform - ViewIQ - represents both a robust database and end-to-end software that provides advertisers media planning (content alignment/brand safety), media buying/optimization, and analytics. Our goal is to help advertisers serve advertising to the right people in the right places and maximize media ROI. We not only develop software for advertisers, but also provide free software to publishers (YouTube channel owners) to help them grow their channel. This relationship provides us an unique level of data access which allows our advertisers to identify the most appropriate YouTube channel to advertise on.