imbue started when our founder was working over in poland for a large sportswear brand. poland had a unique fitness culture, especially with the younger generation. he wondered why such a culture didn’t exist here. being a division one athlete & parents who were both olympic level athletes, starting a company in the fitness space was a natural extension of him. this was the beginning of imbue. now with over 35 gym partners & launching in 2 markets, we’re ready to help thousands of people achieve their fitness goals through our products. we want this to be the last gym membership you’ll ever need. purchasing a membership through us grants you unlimited access into any gym, boutique studio or athletic facility within our member network. you might be concerned that it wouldn’t be beneficial for the gym owner, but don’t worry, with our compensation model, gyms get paid much better than competing services & we treat them as they should be treated - partners. how can we make money offering unlimited to members & paying the gyms well? don’t worry with our business model - we’re not at risk of losing money, no matter how many times you visit.