Color?s mission is to help people lead the healthiest lives that science and medicine can offer. We launched in April 2015 with a simple, affordable genetic test to help people understand their risk for hereditary cancer. In 2017, we added coverage for hereditary heart conditions. Between them, cancer and heart disease constitute the two biggest causes of death worldwide. In September 2018, we introduced a new health area, medication response, to help people understand how their genes may influence response to certain medications. By combining state-of-the-art software with clinical genomics, we?re building a personal health service that helps people benefit from the information in their own bodies. Early detection helps individuals create preventative plans with their doctors using appropriate screening guidelines relative to their personal and familial risk of certain diseases including cancer and heart disease. We?re an early stage company making a huge impact in people?s lives. We?ve built a best in class team from Google, Dropbox, Pinterest and Twitter. Our product work is uniquely interdisciplinary - teams include scientists, doctors, designers, robotics engineers, and PMs. Lastly, we?re empowered by amazing investors including General Catalyst, Khosla Ventures, Sundar Pichai, Laurene Powell-Jobs, Aaron Levie and Padmasree Warrior.

The world?s most innovative brands trust Trove to run their resale platforms. The resale market is growing 24X faster than retail as a whole and is expected to reach $51B in 2023. The growing market is evidence of a seismic shift in retail with 33% of Millennials and GenZ now shopping resale. Trove?s end-to-end technology and logistics platform provides a white label solution for brands ready to take back their secondary market from emerging online competitors. Trove empowers brands to reach new customers and deepen existing relationships ?while developing more sustainable, circular business practices. Based in the San Francisco Bay Area, Trove is the leader in branded resale managing programs for innovative brands including Patagonia, Eileen Fisher, Taylor Stitch, Nordstrom, Arc'teryx, and REI.