The Role:
SnapLogic is looking for a seasoned and strategic Director of Marketing Operations to lead the infrastructure, intelligence, and execution engine powering our global marketing programs. This role is a key member of the go-to-market leadership team, responsible for scaling operations, accelerating pipeline, and providing critical insights that influence executive decision-making and company growth.You’ll oversee a high-performing marketing operations function spanning systems architecture, campaign execution, lead management, and performance analytics.
As a strategic advisor to the CMO and cross-functional partner to Sales, Product, and RevOps, you’ll architect the marketing operating model that drives efficient, accountable growth. This is a highly visible, high-impact role based in our San Mateo headquarters.
What You'll Do:
- Lead the global marketing operations function, including team development, system strategy, data governance, and campaign infrastructure across marketing programs
- Partner with executive leadership to build the strategy, dashboards, and insights that inform company-wide decisions on revenue growth, pipeline health, and marketing performance
- Oversee the marketing tech stack roadmap, ensuring we make smart investments and maximize ROI on every tool, workflow, and integration—especially Marketo, Salesforce, and associated systems
- Define and scale the lead lifecycle strategy, including scoring models, routing, conversion optimization, and sales alignment to improve speed-to-lead and overall pipeline contribution
- Drive attribution modeling, funnel analysis, and predictive reporting to enable agile decision-making across marketing, sales, and finance teams
- Own and evolve campaign execution infrastructure to enable dynamic programs, A/B testing, personalization, and lifecycle automation at scale
- Ensure operational excellence and compliance across all marketing data touch points, with rigor around GDPR, CCPA, and deliverability best practices
- Act as a strategic partner to sales and revenue operations to ensure go-to-market alignment, from SDR process to field marketing measurement to revenue intelligence
- Evangelize a data-driven culture by delivering training, documentation, and repeatable processes to empower marketers and ensure consistent program execution
- Champion innovation by identifying new technologies, piloting emerging tools, and continuously improving systems to support an agile, high-performance marketing engine
What We're Looking For:
- 10+ years of progressive experience in B2B SaaS marketing, including 5+ years leading high-performing marketing operations teams
- Demonstrated success leading marketing operations at a high-growth company, ideally with scale across multiple regions or business units
- Deep technical expertise with Marketo (certified preferred), Salesforce, and marketing automation infrastructure
- Strong command of data architecture, campaign analytics, attribution models, and performance reporting
- Experience with modern go-to-market stacks including ABM, intent data, enrichment, event/webinar tech, and revenue intelligence platforms
- Executive presence with the ability to communicate complex strategies to senior leadership and cross-functional stakeholders
- Hands-on builder with a systems mindset, strong project management skills, and a passion for scalable, repeatable excellence
- BA/BS required; advanced degree a plus
Why Join:There's never been a better time to join our SnapSquad!At SnapLogic, we believe our people are the heart of our success. That is why we are dedicated to creating an environment where you can thrive both personally and professionally. From competitive salaries and robust health benefits to global wellness initiatives, we ensure you’re set up for success - wherever you’re based.Here’s why you don’t want to miss out on being a part of our team:A Legacy of Excellence - Recognized Industry Visionary and Leader:When it comes to innovation and growth, SnapLogic isn’t just keeping up; we’re setting the pace.
Recognized by Inc. 5000 as one of the Fastest Growing Private Companies in 2024, our trajectory speaks volumes. For the third consecutive year, SnapLogic has been named a Visionary in the Gartner Magic Quadrant for Data Integration Tools, where we’ve been praised for our expanding platform and generative AI innovations. And that’s not all—Aragon Research has highlighted our leadership in the tPaaS Globe Report, calling our generative AI capabilities a major differentiator that puts us ahead of the competition.Redefining the Integration Category in the Age of AI: In an era where enterprises are reimagining themselves as composable, data-driven entities, SnapLogic is at the forefront, unlocking new possibilities through generative AI and AI-augmented, graphical-visual integration.
SnapLogic is not just making integration accessible to highly technical experts, but also to business technologists seeking simplicity. SnapLogic’s comprehensive, highly scalable platform transcends traditional boundaries by unifying application and data integration, API management, and automation. It’s not just another iPaaS platform - we’re a catalyst for agility and innovation, enabling businesses to seize the future today.Innovation at the Forefront:SnapLogic was first to market with the world’s only generative integration solution, SnapGPT, empowering users to integrate faster and easier.
With open source and proprietary large language models (LLMs) and artificial intelligence, SnapGPT enables users to integrate any applications or data sources with natural language. Since launching SnapGPT in early 2023, SnapLogic has launched a full suite of AI solutions, including AgentCreator which empowers everyone to create GenAI-powered automations and applications without coding. Thousands of enterprises around the globe rely on SnapLogic to integrate, automate and orchestrate their data – across their business and now they’re looking to SnapLogic to help them unlock the next frontier of generative AI. Join Us on Our JourneyAt SnapLogic, we're changing the way the world works with data—and we want you to be part of that change.
If you're ready to push boundaries, embrace innovation, and lead the charge in transforming industries, we want to hear from you. SnapLogic is headquartered in San Mateo, CA, with team members located across the globe. No matter where you’re based, we offer a dynamic, collaborative, and forward-thinking environment that fosters growth, creativity, and success.Are you ready to join the SnapSquad and shape the future of generative integration? We can’t wait to see your application!Apply for this job
