Director, Thought Leader Strategy, I/O Commercial Franchise

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Overview:

Principle Responsibilities and Duties:

• Build advocacy with key opinion leaders within the I/O space, specifically for LOQTORZI™ (nasopharyngeal carcinoma).
• Lead external engagements and support in-line brand marketing initiatives for LOQTORZI™.  Develop a strategic KOL engagement plan in coordination with cross functional partners.  
• Lead commercial KOL initiatives, often with high visibility, across the organization.  (Investor Relations, CEO and CCO initiatives)
• Strong pull through of brand strategic imperatives, executing upon targeted peer-to-peer programming, the congress engagement strategy and insight generation initiatives. (speaker bureau, congresses and Ad Boards.)
• Through cross-functional collaboration, assess potential training needs or insights needed from KOLs for internal training purposes.  Identify thought leaders and manage internal engagements for POA meetings and training sessions.
• Measure and evaluate KOL activities.
• Participate in the annual brand planning process and contribute to the development of the Thought Leader annual strategy.
• Manage tactical budget, cultivate relationships, and provide direction to key agency partners and vendors.
• Collaborate with the broader LOQTORZI marketing team and support initiatives as appropriate.

Experience, Education, Training, Traits:

•  2+ years of pharmaceutical marketing experience and Thought Leader Development experience
• Launch experience in immuno-oncology and head and neck cancer preferred
• Bachelor’s degree in business, science or related field. A master’s degree (MBA) is strongly preferred
• Strong interpersonal skills with the ability to interact with and present to KOLs
•  Excellent strategic thinking skills with ability to formulate, develop and execute strategy
• Ability to gather insights from customer engagements and translate market research findings into actionable insights and tactical plans
• Ability to understand and communicate clinical data and high-level science
• Strong capacity to collaborate with and lead cross-functional teams. Must work cooperatively with commercial management, clinical development, medical affairs, field sales leadership, regulatory, compliance, market research and others
• Demonstrated excellence in project management and effectively managing multiple projects/priorities
• Demonstrated ability to lead agencies and other external partners in aligning and developing tactical plans and promotional materials that are aligned with brand strategy
• Champion materials through medical, legal, regulatory reviews (promotional review) process
• Travel greater than 40% as dictated by business need, including overnights and attendance at some evening and weekend programs