Description
Document Crunch is seeking an GTM Engineer to join our amazing, tight-knit team. In this role, you'll be responsible for architecting, implementing, and optimizing our marketing technology stack to drive efficiency, automation, and alignment between marketing and sales. This position blends technical expertise, process optimization, and strategic thinking to support our Go-To-Market efforts and fuel long-term business growth in our B2B SaaS environment.
What makes
Document Crunch
a great place to work?
We’re cutting-edge innovators. We’re changing an industry. We’re making a real difference. Document Crunch builds AI-powered software tools for the built world. As the construction industry’s only document compliance platform, we simplify complex construction contracts and project documents, identifying critical risk provisions and providing teams with real-time guidance to make great decisions and comply with contractual obligations throughout the project lifecycle. We empower the industry, make it more efficient, reduce risks, and protect profits.
Our company is people-focused and values-driven. We know that to achieve great things, you need a great team, and our “CRUNCHERS” go above and beyond in everything they do. In addition, everyone on our team stays true to our core values, a must if you’d like to become a Cruncher.
We Are Warmhearted
We view the world through the lens of people and honoring great relationships. We know that our success is powered entirely by our people and the people we come across. So we put people and relationships first.
We Are Fiercely Inspired
We care deeply about our mission and are inspired by the privilege of this opportunity and the people involved. We are fiercely committed to realizing our potential and to make this experience count as a great one.
We Are Growth-Minded
We know we won’t always have all the answers, and we will learn a lot along the way. We invest in growth, personally and professionally, because all great life experiences include growing and evolving.
Key Responsibilities:
- GTM Technology Support & Management:
- Manage and optimize our marketing technology stack, including Hubspot, Salesforce, LeanData, and other platforms to support enterprise sales cycles
- Lead system integrations between marketing automation, CRM, and other backend tools (i.e., Hubspot, Salesforce, Apollo, Calendly, etc.)
- Identify and implement other technology/AI tools to drive efficiency and automation and support the scale of our demand gen needs
- Advanced Workflow Design & Automation:
- Design, implement, and manage automated lead/campaign workflows, sequences, and triggers to enhance sales and marketing operations while driving automation efforts across the GTM organization
- Conduct routine system/workflow audits (i.e., clearing sync errors, workflow testing, etc.)
- Lead Management & ABM Infrastructure:
- Oversee and improve lead management, segmentation, and nurturing processes
- Create and maintain lead scoring models that accurately prioritize enterprise prospects for the sales team
- Develop robust account-based marketing (ABM) infrastructure to support enterprise sales motions
- Database Management & Governance:
- Design, implement, and maintain data flows that enable seamless lead handoff from marketing to enterprise sales
- Maintain high standards of data quality within the marketing database and CRM
- Establish and enforce data governance policies to ensure data quality and consistency across the enterprise customer lifecycle
- Reporting & Analytics:
- Build attribution tracking across new and existing business
- Build Salesforce & Hubspot dashboards with marketing metrics measuring all campaign stages
- Cross-Functional Collaboration:
- Work with RevOps in automating and optimizing processes across the GTM function
- Support sales enablement by ensuring sales teams have access to relevant marketing data and insights on enterprise accounts
- Provide training and ongoing support for team members on new tools and best practices
Requirements
- Bachelor's degree in Marketing, Business, Computer Science, or related field (or equivalent experience)
- 6+ years of marketing operations experience within high-growth B2B SaaS companies
- Proven track record of implementing automation solutions that drive efficiency in enterprise sales cycles
- Deep expertise with Hubspot for marketing automation and strong knowledge of Salesforce and LeanData for enterprise lead routing and attribution, along with Tableau or Metabase
- Experience with API integrations and data mapping between marketing and sales platforms
- Strong understanding of database architecture, data cleansing, and segmentation techniques
- Deep understanding of the enterprise B2B sales process and how marketing operations can support it
- Experience aligning marketing automation with enterprise sales motions and account-based strategies
- Knowledge of SQL and experience with business intelligence tools (preferred)
- Experience with product-led growth (preferred)
Benefits
- Competitive salary and benefits package.
- Close to the ground floor of an incredibly high-growth business
- Substantial internal growth opportunities and emphasis on personal & professional development
- World class medical, dental, and vision benefits
- Company paid Short Term Disability
- Participation in the employee stock option program
- Open-minded and collaborative work environment with a focus on results
We value diversity, equity, and inclusion in everything we do. It is our policy to provide equal opportunity to all people without regard to race, color, religion, national origin, marital status, veteran status, age, disability, pregnancy, sex, sexual orientation, gender identity or any other legally protected category
