About Us:
Card Kingdom has served Magic: The Gathering players across the world for over 20 years. We are a trusted source for buying and selling Magic: The Gathering singles, packs, and booster boxes from throughout the game's history. Our love of the community and game shines through everything we do. We are a customer-centric, data-driven, innovative workplace. We value our team and recognize that every role in our organization is behind delivering our renowned customer experience. In addition to our eCommerce business, Card Kingdom owns and operates the award-winning game store and restaurant, Mox Boarding House.
With unique locations in Seattle, Bellevue, Portland, and coming soon to Arizona, we deliver an elevated experience to local gaming communities. Our Mission: We use tabletop gaming as a campfire – a place to gather, share and celebrate –for the sake of cultivating deeper relationships with our customers, amongst ourselves, with our communities, and the world. Our Perks: Excellent benefits, generous PTO, and flexible scheduling, remote work opportunities, paid parental leave, safe harbor 401k match, paid holidays, and employee discounts. We support work life balance. Role: We are seeking a Growth Marketing Manager to join our Sales and Marketing team and lead the strategy and execution of our affiliate, paid advertising, and marketing communications initiatives.
This role will be responsible for driving traffic, sales, and brand growth across multiple channels including affiliate, paid advertising (CPC, shopping, video, display), social media, email, and SMS. You will play a pivotal role in developing and optimizing acquisition, retention, and engagement strategies while collaborating closely with our Creative Manager to drive subscriber growth and revenue via our owned content and communications channels. If you are a data-driven marketer with a passion for ecommerce, content, community building, and performance marketing — this role is for you.
Responsibilities:
Channel Growth & Strategy
- Lead strategy and execution across affiliate, paid, and owned marketing channels.
- Develop holistic, multi-channel marketing plans aligned to acquisition and revenue goals.
- Identify and test new channels and tactics to drive scalable and sustainable growth.
- Partner with internal teams and external agencies to manage projects and deliverables.
- Conduct regular performance reviews and optimize for customer acquisition, retention, and lifetime value.
Marketing Communications & Content
- Own the marketing and communications calendar, overseeing campaigns from concept to execution.
- Partner with the Creative Manager on email and SMS strategy, execution, segmentation, and automation.
- Optimize audience targeting, deliverability, and conversion through continuous testing and learning.
- Support SEO and content marketing strategy, working with teams to grow organic traffic through blog and social channels.
- Ensure brand consistency and customer-centric messaging across all channels.
Paid Advertising & Affiliate Marketing
- Define paid media strategy and budgets with focus on ROAS and acquisition efficiency.
- Manage agency relationships and collaborate with internal teams on ad copy and creative.
- Analyze paid performance and continuously optimize campaigns to meet KPIs.
- Oversee affiliate program strategy, partnerships, and reporting.
- Identify and cultivate new affiliate and influencer partnerships to expand reach and revenue.
Performance Optimization & Reporting
- Establish and track KPIs across all programs, generating actionable insights.
- Develop dashboards and reports to communicate performance to key stakeholders.
- Lead quarterly and campaign-based planning sessions.
- Drive a test-and-learn culture, iterating based on data and customer behavior.
Team & Cross-Functional Leadership
- Manage, coach, and develop the Marketing Coordinator.
- Build cross-functional partnerships with Creative, eCommerce, Customer Support, and Sales teams.
- Champion the voice of the customer in all marketing and communication efforts.
- Stay informed on ecommerce, marketing, and industry trends to ensure we remain innovative and competitive.
Qualifications:
- 5+ years of experience in marketing with expertise in performance marketing, paid media, and owned channels (Email/SMS/Content).
- Proven track record of driving measurable results through data-driven marketing campaigns.
- Experience in ecommerce, B2C marketing strongly preferred.
- Knowledge of Magic: The Gathering or TCG Gaming is a major plus.
- Strong analytical skills and ability to turn insights into action.
- Adept at managing multiple projects and priorities in a fast-paced environment.
- Excellent communication and stakeholder management skills.
- Experience managing agencies, partners, and internal teams.
- Passionate about learning, optimizing, and driving customer-first growth.
Location / Work Schedule:
Job Type / Pay Rate:
- Full Time
- Exempt/Salary: Range from $95,000.00 - $110,000.00 annually depending on qualifications, experience and location.
Benefits:
- Paid Time Off: 6 weeks accrued per year, 8 Company Holidays
- Health Benefits: Zero cost premium options for Medical, Dental, Vision Insurance
- Retirement: 401(k) with 4% Safe Harbor match, no vesting period
- Employee Stock Ownership Plan
- Flexible Spending Accounts & Health Savings Accounts
- Pre-Tax Commuter Benefits
- Supplemental Life and AD&D Insurance
- Accident, Critical Illness & Hospital Confinement Plans
- Employee Assistance Program
- Employee Discount
Equal Opportunity Employment:
We are committed to cultivating a workplace in which diverse perspectives and experiences are welcomed and respected. We do not discriminate on the basis of race, color, religion, creed, caste, ancestry, national origin, sex, age, disability (physical or mental), marital or veteran status, genetic information, sexual orientation, gender identity, political ideology, or membership in any other legally protected class.
95000.00 To 110000.00 (USD) Annually
