Description
Document Crunch is seeking an experienced ABM Manager to lead the strategy, development, and execution of targeted marketing campaigns that drive engagement, pipeline growth, and revenue within high-value accounts. This role is responsible for delivering personalized, persona-driven campaigns tailored to strategic account segments, ensuring alignment across sales and marketing to maximize impact.
What makes
Document Crunch
a great place to work?
We’re cutting-edge innovators. We’re changing an industry. We’re making a real difference. Document Crunch builds AI-powered software tools for the built world. As the construction industry’s only document compliance platform, we simplify complex construction contracts and project documents, identifying critical risk provisions and providing teams with real-time guidance to make great decisions and comply with contractual obligations throughout the project lifecycle. We empower the industry, make it more efficient, reduce risks, and protect profits.
Our company is people-focused and values-driven. We know that to achieve great things, you need a great team, and our “CRUNCHERS” go above and beyond in everything they do. In addition, everyone on our team stays true to our core values, a must if you’d like to become a Cruncher.
We Are Warmhearted
We view the world through the lens of people and honoring great relationships. We know that our success is powered entirely by our people and the people we come across. So we put people and relationships first.
We Are Fiercely Inspired
We care deeply about our mission and are inspired by the privilege of this opportunity and the people involved. We are fiercely committed to realizing our potential and to make this experience count as a great one.
We Are Growth-Minded
We know we won’t always have all the answers, and we will learn a lot along the way. We invest in growth, personally and professionally, because all great life experiences include growing and evolving.
Key Responsibilities:
- Develop and execute integrated, multi-channel account-based marketing (ABM) campaigns focused on driving engagement and pipeline growth within high-value target accounts.
- Collaborate closely with sales, business development, and product marketing to identify, prioritize, and align on target accounts and tailored engagement strategies.
- Lead the creation of campaign content, including email copy, landing pages, digital ads, and sales enablement materials, as well as marketing assets such as eBooks, brochures, and case studies.
- Manage ABM tools and platforms—including Sendoso, Dealfront, HubSpot, and LinkedIn—to support personalized outreach and account engagement at scale.
- Monitor, analyze, and report on campaign performance; deliver actionable insights and recommendations to optimize effectiveness and ROI.
- Partner with internal stakeholders across marketing, sales, and leadership teams, as well as external vendors, to ensure seamless campaign execution and alignment.
- Support the planning and execution of marketing-led events and initiatives that increase brand awareness and generate pipeline within key accounts.
Requirements
- 3–5+ years of B2B marketing experience with a focus on ABM, campaign management, and/or demand generation.
- Background in construction tech, AEC, or SaaS preferred.
- Proven success driving pipeline and revenue through ABM programs.
- Strong content creation skills, including email, ads, and marketing collateral.
- Proficient in HubSpot, Marketo, Salesforce, or similar marketing/CRM platforms.
- Analytical and data-driven; comfortable optimizing campaigns based on performance insights.
- Experience with ABM tools like Demandbase, Terminus, or 6sense is a plus.
- Strong project management skills with the ability to manage multiple campaigns and deadlines.
- Atlanta-based preferred; open to remote candidates within the U.S.
Benefits
- Competitive salary and benefits package.
- Close to the ground floor of an incredibly high-growth business
- Substantial internal growth opportunities and emphasis on personal & professional development
- World class medical, dental, and vision benefits
- Company paid Short Term Disability
- Participation in the employee stock option program
- Open-minded and collaborative work environment with a focus on results
We value diversity, equity, and inclusion in everything we do. It is our policy to provide equal opportunity to all people without regard to race, color, religion, national origin, marital status, veteran status, age, disability, pregnancy, sex, sexual orientation, gender identity or any other legally protected category
