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Product Marketing Manager

OnticAustin, Texas, United StatesHybrid, Onsite
Who We Are
Ontic makes software that corporate and government security professionals use to proactively manage threats, mitigate risks, and make businesses stronger. Built by security and software professionals, the Ontic Platform connects and unifies critical data, business processes, and collaborators in one place, consolidating security intelligence and operations. We call this Connected Intelligence. Ontic serves corporate security teams across key functions, including intelligence, investigations, GSOC, executive protection, and security operations.As Ontic employees, we put our mission first and value the trust bestowed upon us by our clients to help keep their people safe.

We approach our clients and each other with empathy while focusing on the execution of our strategy. And we have fun doing it.Who You Are You are a dynamic and execution-focused product marketing professional with a passion for driving demand and adoption for B2B enterprise solutions. Reporting to the Director of Product Marketing, you will own a product area and play a pivotal role in crafting compelling narratives that resonate with our target audiences.You excel in cross-functional collaboration, partnering closely with Product, Sales, Customer Success, and the broader Marketing team to launch products successfully, create messaging, and drive adoption.

With a strong foundation in market intelligence, messaging, product launches, and enablement, you transform complex concepts into clear, actionable, and impactful deliverables.If you are proactive, detail-oriented, and unafraid to roll up your sleeves to make a tangible impact, this role is for you.

Key Responsibilities


  • Market Intelligence: Gather and analyze insights from market research, competitive analysis, and customer feedback to inform product positioning, messaging, and strategy
  • Positioning & Messaging: Develop and maintain a differentiated value proposition, messaging framework, and supporting assets & materials for your product area
  • Product Launches: Create and execute go-to-market strategies for product launches, including detailed launch plans, and coordinate cross-functional efforts to ensure successful rollouts and sustained engagement
  • Enablement: Partner with Sales and Customer Success teams to create and deliver playbooks, pitch decks, battle cards, case studies, and other materials that support customer conversations and sales efforts
  • Buyer Enablement: Develop targeted buyer personas, clear messaging, and collateral tailored to different audience segments and go-to-market channels
  • Cross-Functional Collaboration: Work closely with Product and GTM teams to align product marketing strategies with broader organizational goals and ensure high-quality execution
  • Training & Resources: Collaborate with Enablement teams to deliver training, FAQs, and tools that equip Sales and CS teams to effectively communicate Ontic’s value

Qualifications


  • 3+ years of experience in B2B SaaS product marketing, with a total of 5+ years in related roles
  • Proven expertise in developing product messaging and positioning for technical and non-technical audiences
  • Strong communication and storytelling skills, with the ability to distill complex concepts into clear, engaging narratives
  • Demonstrated success in planning and executing product launches and go-to-market strategies
  • Ability to manage multiple projects in a fast-paced, dynamic environment
  • Strong collaboration and interpersonal skills, with experience working across teams including Product, Sales, and Marketing
  • Experience in security, risk management, or related industries is a plus

$130,000 - $140,000 a yearOur salary ranges are based on paying competitively for our size and industry and are one part of the total compensation package that also includes a bonus plan, equity, benefits, and other opportunities at Ontic. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification.

At Ontic we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role, we encourage you to apply anyways. You may be just the right candidate for this or other roles.Ontic prioritizes the full inclusion of qualified individuals, providing necessary accommodations for those with disabilities to perform essential job functions. If you need assistance during the application or interview process or job tasks, please contact us at recruitment@ontic.co  or call (512) 572-7400Ontic Benefits & PerksCompetitive SalaryMedical, Vision & Dental Benefits401kStock OptionsHSA ContributionLearning StipendFlexible PTO PolicyQuarterly company ME (mental escape) daysGenerous Parental Leave policyHome Office StipendMobile Phone ReimbursementHome Internet Reimbursement for Remote EmployeesAnniversary & Milestone CelebrationsOntic is an equal-opportunity employer.  We are committed to a work environment that celebrates diversity.

We do not discriminate against any individual based on race, color, sex, national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any factors protected by applicable law. All Ontic employees are expected to understand and adhere to all Ontic Security and Privacy related policies in order to protect Ontic data and our clients data.Apply for this job

Life at Ontic

The Ontic protective intelligence software platform unifies real-time and historical data related to physical security threats and behaviors of concern, and enables smart collaboration with connected workflows, so security teams can get more relevant intelligenceᅢᄁ¬ツᆲ¬タンfasterᅢᄁ¬ツᆲ¬タンfor early threat detection. Onticᅢᄁ¬ツᆲ¬トᄁs automated, smart and actionable insights allow corporate security and school leaders to better identify pre-incident indicators, assess risk and mitigate potential threats in order to protect employees, facilities, students and schools. Ontic works with Fortune 5000 companies and leading educational institutions today to keep its most prized assets safe ᅢᄁ¬ツᆲ¬タン its people.
Thrive Here & What We Value1. Competitive Salary2. Medical Benefits3. Internet Reimbursement4. Home Office Stipend5. Continued Education Stipend6. Festive & Achievement Celebrations7. Dynamic Office Environment8. Equal Opportunity Employer

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