X by 2 is an IT consultancy comprised of strategists, software architects, engineers, and designers. Through cutting-edge technology, advanced data analytics, and human-centric design, we help insurers and healthcare organizations meet the demands of today’s digital consumer.
As a Marketing Associate, you’ll join a small, high-performance marketing team, developing engaging content for digital and traditional marketing channels to elevate our brand and support lead generation and nurture efforts. We’re seeking a candidate with experience in B2B marketing, particularly at the intersection of technology and professional services, who thrives in a fast-paced environment and brings creativity, initiative, and attention to detail.
Key Responsibilities
- Content Creation
- Collaborate with designers and subject matter experts to produce content that is clear, engaging, and informative, breaking down complex healthcare and insurance technology topics for diverse audiences.
- Stay informed on industry trends in insurance and healthcare technology to inspire new content ideas.
- Write, proofread, and edit a range of materials, including case studies, articles, presentations, videos, press releases, email campaigns, social media posts, website copy, and ad copy.
- Digital Marketing
- Work alongside creatives and sales teams to execute targeted digital initiatives that generate qualified leads.
- Assist in Planning, implementing, and managing SEO and SEM efforts using tools like Google Ads and Google Analytics.
- Develop marketing campaigns and track engagement metrics using CRM tools such as HubSpot or Salesforce.
- Monitor, nurture, and grow X by 2’s social media presence across platforms, including LinkedIn, Facebook, Twitter, Instagram, YouTube, and TikTok.
- General Marketing Support
- Use data and analytics to evaluate and improve marketing strategies and campaign effectiveness.
- Support conferences and events through content creation and attendance as needed.
- Collaborate with internal teams to address the marketing needs of sales, recruiting, and company culture.
Qualifications
- Experience: 1–2 years of B2B marketing experience, ideally within small- to mid-sized technology, professional services, or related companies.
- Bachelor’s degree in marketing, professional writing, communications, journalism, or English.
- Strong writing, proofreading, and editing abilities.
- Proficiency in Microsoft Office Suite (Adobe Suite is a plus).
- Familiarity with CRM platforms (e.g., HubSpot, Salesforce) and digital marketing tools (e.g., Google Ads, Google Analytics).
- Excellent communication skills and an eye for detail.
- Self-starter mindset with the ability to work both independently and collaboratively.
- Strong organizational and time management skills, with the ability to prioritize tasks and meet deadlines.
- Preferred Qualifications
- Local to the Metro Detroit area.
- Experience working in small or mid-sized organizations
Portfolio request
- Please provide a link to your online portfolio or writing samples showcasing your long-form and short-form content work. We’re looking for a diverse range of work, such as articles, blogs, case studies, and other collateral, as well as digital examples like email campaigns and social media posts.
Work Environment and Culture
- Collaborate and work with smart, talented people who share values of continually challenging, investing in and stretching themselves to new levels
- Partner with senior marketing, business, and technology leaders to promote X by 2’s services, thought leadership and company culture
- Each employee has a voice and is always encouraged to engage in shaping the company by sharing their interests, ideas and feedback
Perks
- Home Office Reimbursement
- Professional Self-Development Program
- Health and Wellness Reimbursement
- Professional Dress Allowance
- Employees can also earn points through recognition, travel and more, to redeem for unique experiences.
- Company-sponsored social events
Work-Life Balance
- Enjoy a flexible hybrid work model, balancing remote work with time in the office
- Paid time off for vacation, unlimited sick days (as needed) and holidays
Compensation
- Annual raises and promotions based solely on individual performance and a compensation package that well exceeds the industry average for top performers.
- 401(k) with employer match
Insurance
- Health (including prescriptions), Vision, Dental, Life, and Disability
- Voluntary benefits package including telemedicine, PetCare, chiropractic, lab testing, and alternative medicine.
- HSA with employer direct contribution
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Life at X by 2
X by 2 is a consulting firm specialized in business and technology transformation for insurance and healthcare clients.
Thrive Here & What We Value1. Collaborate and work with smart, talented people who share values of continually challenging, investing in and stretching themselves to new levels. | 2. Partner with senior marketing, business, and technology leaders to promote X by 2’s services, thought leadership and company culture | 3. Each employee has a voice and is always encouraged to engage in shaping the company by sharing their interests, ideas and feedback.</s> | Agile approach – emphasis on good people, continuous delivery of value, close collaboration with clients | Collaborate with seasoned architects to solve problems and to challenge assumptions | Work in small teams with opportunities for rapid growth and accelerated responsibilities driven purely by individual performance | Everyone has a voice and is always encouraged to engage in shaping the company by sharing their interests, ideas, and feedback | Home Office Reimbursement | Professional Self-Development Program | Health and Wellness Reimbursement | Professional Dress Allowance | Hybrid remote model allows the flexibility to work remotely as much as desired. | Paid time off for vacation, unlimited sick days (as needed) and holidays | Compensation package that well exceeds the industry average for top performers. 401(k) with employer match | Insurance Coverage (including prescriptions), Vision, Dental, Life, and DisabilityInsurance Coverage | Voluntary benefits package including telemedicine, PetCare, chiropractic, lab testing, and alternative medicine. | HSA with employer direct contribution</s> | 1. Home Office Reimbursement | 2. Professional SelfDevelopment Program | 3. Health and Wellness Reimbursement | 4. Professional Dress Allowance | 5. Flexible Hybrid Work Model | 6. Paid time off for vacation, unlimited sick days (as needed) and holidays | 7. Annual raises and promotions based solely on individual performance and a compensation package that well exceeds the industry average for top performers. | 8. Profit Sharing | 9. 401(k) with employer match</s> | Agile approach - emphasis on good people, continuous delivery of value, close collaboration with clients | Constant learning - adding modern technologies, frameworks, tools, and products to our tool belt | Work Environment and Culture - be surrounded by smart talented people with shared values of continually challenging, investing in, and stretching themselves to new levels | Perks - home office reimbursement, professional self-development program, health and wellness reimbursement, professional dress allowance, paid time off for vacation, unlimited sick days (as needed), and holidays | Compensation - annual raises and promotions based solely on individual performance and a compensation package that well exceeds the industry average for top performers. 401(k) with employer match | Insurance Coverage - Health (including prescriptions), Vision, Dental, Life, and Disability insurance coverage | Learning and reuse by leveraging patterns and frameworks | Deliver results by playing key leadership roles on capable teams focused on full life-cycle from discovery and planning through implementation and launch | No technology bias and no affiliations with vendors - we use the technologies and approaches that make sense for our clients | Work Environment and Culture: Be surrounded by smart talented people with shared values of continually challenging, investing in, and stretching themselves to new levels | Collaborate with seasoned architects to solve problems and challenge assumptions | Perks: Home Office Reimbursement, Professional Self-Development Program, Health and Wellness Reimbursement, Professional Dress Allowance, Employees can also earn points through recognition, travel, and more, to redeem for unique experiences. Company-sponsored social events, Hybrid remote model allows the flexibility to work remotely as much as desired. | Compensation: Annual raises and promotions based solely on individual performance and a compensation package that well exceeds the industry average for top performers. 401(k) with employer match | Insurance Coverage: Health (including prescriptions), Vision, Dental, Life, and Disability Insurance Coverage
