Our client, Incisive, is growing again!
About Incisive
Incisive is building a better model for restorative dentistry. Independent practices are under pressure: lab consolidation is accelerating, digital dentistry has arrived, but most practices are only halfway there, and building a complete workflow alone is expensive, slow, and isolating.We solve that through one partnership: curated labs matched to specific case types, no-cost digital equipment, a portal to track every case and manage every invoice in one place, and a clinical support team to help.
More than 650 doctors nationwide trust us, we retain over 95% of them year over year, and we're growing fast. If you have high standards and want to do work that compounds, you'll fit right in.
Position Overview
We're looking for someone to own content at Incisive: the words and pages that reach prospects and customers everywhere, from organic search to the inbox. You'll build our content engine largely from scratch: collateral, blogs, landing pages, website copy, email and SMS, webinars, and organic social. This is a hands-on, execution-focused role: you'll do the writing and building; we'll partner closely on strategy and direction. This role reports to our VP of Marketing.This is a great fit for a hungry marketer who wants to make a difference.
What will you be doing?
- Write and build the collateral and customer proof our Sales and Customer Success teams rely on
- Own organic content and SEO/AEO: blog posts, website copy, and landing pages that bring the right audience to us
- Run organic social media, from posting through engagement
- Write email and SMS campaigns and our monthly customer newsletter
- Plan and help host the occasional webinar, from content through follow-up
- Apply our brand guidelines consistently as our content library grows
Who are you?
- At least 5 years of marketing experience at a small team or startup, where you wore multiple hats
- A strong writer who can represent our brand voice across collateral, web copy, email, and social
- Hands-on SEO/AEO experience: you know how to write for search and answer engines without sacrificing voice
- Self-directed and organized: you manage your own workload, meet deadlines, and flag issues early
- Curious and analytical: comfortable testing an idea, watching what happens, and learning from the result
- Comfortable using AI tools to work faster, balanced with strong editing instincts: you know a good first draft from a lazy one, and iterate until it's right
- A bias toward shipping over polishing, and comfortable with ambiguity
What you'll love
- Competitive compensation: base salary plus target bonus and stock options
- Meaningful equity participation in a PE-backed growth story
- Comprehensive medical, dental, and vision plans
- Unlimited paid time off
- 401k plan with company match
- Work remotely within the US
- Small, fast-growing team where your work has visible, immediate impact
- Ownership over the words that represent Incisive everywhere, not just a slice of them
