In this role
you’llsit as part of the Global Proposition & Product Marketing team, working alongside other product marketing specialists responsible for headsets, software & services, and more. Crucially,you’llserve onthe team that is the bridge between the product organization, the marketingfunctionand the teams in the regions.Passionate about products, and even more passionate about storytelling, the tight-knit Proposition & Product Marketing team areunashamedcustomer-geeks. Whetherthat’sputting our end-users and IT decision makers at the heart of our value propositions, or crafting sell-in decks to inspire both internal and external customers, the team is responsive, supportive of each other & results-driven.The role reports to the Head of Video Marketing, Global Proposition & Product Marketing based in North America.
Your contribution is appreciated, and you will:
- Collaborate on the value proposition for all new JabraPanacastvideo launches, working with Product Management to deliverthe briefto marketing.
- Coordinate the marketing launch plan for all NPI, interacting with colleagues from Market Insights, our in-house creative team, digital marketing, PR etc.
- Assistin creating propositions & messaging tailored distinctly towards customers (end-users & ITDM), channel partners & alliance sellers
- Work closely with the Product Management teams to ensure accuracy of all product messaging and value propositions.
- Act as the bridge within the product marketing function that interfaces with Jabra brand, creative, digital and PR/Communicationsteams .
- Translate complex & technical video product concepts into compelling, understandable stories supported by insights & proposition testing.
- Develop & deliverproduct-trainingand enablement material (for internal and external audiences), plus compelling, high-impact sell-in content for customers.
- Work closely with various stakeholders in the Video business unit to ensure long term product viability
- Consistently include software & services as part of the overarchingstory,andknit these elements into marketing launch planning.
Toperform wellin the role, we imagine thatyou:
- Arean outstanding communicatorthat can present with confidence and impact to both internal & external audiences.
- Have an in-depth understanding of the video/meeting roomcategory, andcandemonstratea strong focus on new productintroductionin video conferencing, unified communications, or adjacent technologies.
- Haveexperience ofworking with or alongside key alliance/ecosystem partners such as Microsoft, Zoom or Google.
- Bring product marketing experience (global or regional) ofminimum6 years.
- Possess a creative mindset, with the ability to craft inspiring stories and make these come alive visually (via eLearning,PowerPointetc.)
- Are curious about the WHY and the WHO, including the ability to re-evaluate existing beliefs and uncover insights that lead to compelling propositions.
- Exhibit strong stakeholder management and interpersonal skills, with the ability to network across functional boundaries and collaborate with others.
- Can be flexibletooccasional international travel, based on businessneed.
At GN we pride ourselves on encouraging flexibleworkingwhenever possible. We trust our people to fulfill their responsibilities, to know when in-person collaboration is better than hybrid, and to be present whenit'sneeded most.
We encourage you to apply
Even if youdon’tmatch all the above-mentioned skills, we welcome your application if you think you have transferable skills. We highly value a mindset and motivation thatalignwith our core values, to not only ensure growth for you, but for your team and the wider GN organization as well.We are focused on an inclusive recruitment processAll applicants will receive equal consideration for employment. As such, we encourage you tosubmityour CV without a photo to ensure an equal and fair application process.Should you have anyspecial requirementsfor the interview, please let the Hiring Manager know upon accepting the invitation tointerview.
How to apply?
Use the ‘APPLY’ link. Applications are assessed continuously, sodon’twait to send yours.On a time crunch? Feel free to onlysubmityour up-to-date CV, including a few sentences outlining your motivation for applying – quick and easy.
Join us in bringing people closer
GN brings people closer through our advanced intelligent hearing, audio, video, and gaming solutions. Inspired by people and motivated by innovation, we deliver technology that enhances the senses of hearing and sight. We enable people with hearing lossovercomereal-life problems, improve communication and collaboration for businesses, and provide great experiences for audio and gaming users.GN Store Nord A/S has entered into a definitive agreement for the sale of GN’s Hearing business to Amplifon S.p.A.
to create a global leader in audiology. For GN Group, this creates an opportunity to expand our position in the large audio and video peripherals markets. Read more about the announcementhere. We hope you will join us on this journey and look forward to receiving your application. #LI-GNGroup#LI-Jabra
