Marketing Associate

Job Duties & Responsibilities:

• Develop print and electronic event marketing materials for local events and interfaces with internal and external designers as needed.
• Use the Salesforce Marketing Cloud system and the Outreach.io sales enablement system to generate invitation lists and distribute event marketing materials to event stakeholders.
• Use advanced knowledge of Salesforce Marketing Cloud to meet business needs for dynamic personalization, including, but not limited to:
• Use of ampscript to drive personalization.
• Creation and deployment of dynamic content blocks.
• Envision, implement and devaluate A/B tests and experiments to enhance business outcomes.
• Ability to evaluate marketing efforts in a statistically significant manner, to assess the effectiveness of efforts and inform future strategies.
• Keep organized records of marketing metrics and results of past campaigns.
• Creates differentiated marketing content by audience or segment, depending on the nature of the event.
• Experience using AI tools (e.g., ChatGPT, Perplexity, or similar platforms) to support marketing and event-related content creation, including drafting email campaigns, audience segmentation strategies, and promotional messaging, with the ability to iteratively refine prompts for improved results
• Assist in drafting marketing language, remarks, interview questions and assists with brainstorming content ideas for events.
• Works to ensure various internal stakeholders have a clear understanding of expectations, deliverables, dependencies, risks and progress towards achieving milestones.
• Attends and staffs various events, as needed.
• Other duties as assigned.

Qualifications/Skills:

• 1-3 years of relevant experience working on corporate, non-profit or political events.
• Experience working with digital marketing, sales enablement and design platforms like Salesforce Marketing Cloud, Outreach.io, and InDesign required
• Experience with email design and creating and sending mass email campaigns.
• Experience with Google Analytics or similar email and web metric reporting preferred.
• Knowledge of email design best practices.
• Maintain full competency in Microsoft Office Suite and be able and willing to train and master other intricate database and computer applications.
• Ability to interact with vendors professionally, while holding them accountable for the proper work product, services, or equipment for which they have been engaged.
• Possesses strong verbal and written communication skills.
• Establishes and maintains close working relationships with colleagues.
• Comprehend the overall objective / mission of the event and tailor their work to accomplish that goal.
• Have a basic understanding of AIPAC’s mission and the issues affecting the U.S.-Israelrelationship.
• Comfort working in the pro-Israel political environment required.
• Bachelor's degree or commensurate experience