Customer Marketing Manager

What You’ll Do:

• Create campaigns that deepen a merchant’s appreciation of our software by clearly communicating ROI, increasing feature adoption, and educating them on best practices. 
• Work cross functionally with marketing, account management, merchant success and revenue operations to ensure alignment on target audiences, messaging, and campaign automation.
• Create content across various marketing channels to execute your campaigns: email, landing pages, direct mail, advertising, webinars/workshops, etc. 
• Support in-person customer events by creating lists of desired attendees, strategies to drive RSVPs, and follow-up campaigns to reinforce content shared at the event.
• Enhance the customer journey through marketing programs including recognition or celebration for key milestones. 
• Define, track and report on campaign results and impact on NDR and renewal rates, and share insights across the business.

Your Experience:

• You’ve spent 3+ years in marketing at a B2B SaaS startup, with at least 2 years in a customer marketing role. 
• Your experience with email marketing and list segmentation runs deep, and you’ve used marketing automation software like Hubspot and Pendo.
• You are able to stay focused and manage multiple projects in a fast-paced environment where priorities may shift.
• You’re a strong communicator no matter the medium - in-person or virtual - and are able to adapt to meet the needs of your audience.
• You have a strong attention to detail and admirable organization skills - others note this as a superpower of yours.
• You're comfortable using AI tools in your day-to-day work and can speak to how they've made you a stronger marketer.

• BONUS: You have experience working with Shopify, ecommerce, and/or the post-purchase ecosystem.