About Cambly
Cambly is a US-based edtech platform connecting learners with native English tutors via on-demand video. We are live in 180+ countries with high-growth markets across APAC, LATAM, and EMEA. You will join a small, high-ownership global marketing team and have direct impact across our most important markets.
About the Role
We are looking for a Senior Performance Marketing Specialist to execute and optimize paid acquisition campaigns across multiple global markets. This is a fully remote, individual contributor role with a high degree of autonomy — you will own campaign performance end-to-end, work cross-functionally with global teams, and bring a data-driven point of view to every decision.
This is the right role for someone who wants real ownership, not just execution.
Key Responsibilities
Campaign Execution & Optimization
- Own and optimize paid campaigns across Google, Meta, Tiktok and other Global platforms for multiple international markets
- Monitor daily performance and optimize for CAC, ROAS, and overall marketing efficiency
- Test creatives, audiences, and placements in collaboration with the creative team
- Build and maintain campaign reports and creative performance analysis
- Contribute to budget planning and growth forecasting across markets
Collaboration & Market Insights
- Work cross-functionally with Creative, and Global Marketing teams
- Ensure campaigns are culturally relevant and properly localized for each market
- Stay informed on platform updates, algorithm changes, and competitive activity across markets, including partnering with platform account reps
- Partner with local market experts where needed to ensure relevance and accuracy
Qualifications
Required
- 5+ years of hands-on experience in performance marketing / paid media
- Proven track record managing Google Ads and Meta campaigns at scale with measurable results
- Experience running campaigns across multiple markets or regions
- Strong analytical skills and comfort with data-driven decision making
- Ability to work independently and manage priorities in a remote, async environment
- Professional English proficiency
Nice to Have
- Experience in edtech, consumer apps, or subscription businesses
- Familiarity with attribution tools (e.g. Appsflyer, Adjust, GA4)
- Experience with local or regional ad platforms beyond Google and Meta
- Experience managing influencer campaigns
What We’re Looking For
- Someone who takes ownership and doesn’t wait to be told what to do
- Comfortable with ambiguity and fast iteration
- Detail-oriented but able to zoom out and think strategically
- Excited to work in a global company with a lean team
