ApplyDescription
Director of Marketing
Location:
Chicago, IL (on-site)
Alexander Group: The Go-to-Market Consulting Leaders
Alexander Group provides go-to-market consulting services to marketing, sales, service and talent leaders. With over 40 years of developing practical, executable solutions, we are singularly focused on helping commercial teams unlock their full potential and reach new revenue goals. With a robust network of offices, Alexander Group maximizes growth opportunities for our clients around the globe.Founded in 1985, we’ve served more than 3,000 companies around the world, across all industries. This experience gives us not only a highly sophisticated set of best practices to design go-to-market strategy—we also have a rich repository of industry data that informs all of our recommendations.Our dedication to revenue growth and sales strategy has led to:
- More than 70% of our clients being Fortune 500 corporations
- Project work in more than 25 countries
- Extensive industry experience in B2B markets
As the firm continues to grow and expand its service offerings, Alexander Group is seeking a Director of Marketing to lead and scale a high-impact marketing function that strengthens brand presence, accelerates go-to-market execution, and drives measurable business results.
Position Overview:
The Director of Marketing is a senior leadership role responsible for developing and executing the firm’s marketing strategy across brand, thought leadership, demand generation, and sales enablement. This role partners closely with senior partners, sales leadership, and service-line leaders to translate intellectual capital into market visibility and revenue growth.The ideal candidate brings deep experience in B2B or professional services marketing, a strong strategic mindset, and a proven ability to build and lead teams.
Responsibilities:
Strategy Development
- Develop and execute comprehensive marketing strategies to increase market share and support firm growth objectives
- Define and lead go-to-market strategies for new services, offerings, and priority verticals
- Ensure alignment between marketing initiatives and overall business strategy
Thought Leadership & Brand Strategy
- Elevate Alexander Group’s reputation as an industry authority through a structured thought leadership and content strategy
- Oversee the creation and promotion of white papers, research insights, webinars, seminars, and executive-level educational programs
- Drive public relations efforts to expand visibility across industry publications, events, and executive forums
Lead Generation & Sales Enablement
- Partner with senior advisors and sales teams to support the end-to-end sales cycle
- Design and execute campaigns, messaging, and collateral that drive qualified lead generation and client acquisition
- Develop sales enablement tools, presentations, and case studies that improve conversion and deal velocity
Team Leadership
- Build, hire, mentor, and manage a high-performing marketing organization, including internal team members and external agencies
- Establish scalable processes, performance expectations, and professional development plans
Budget & Metrics Management
- Own and manage the annual marketing budget, ensuring disciplined investment and measurable ROI
- Define, track, and report on key performance indicators (KPIs), including engagement, pipeline contribution, conversion rates, and return on investment
- Use analytics and insights to continuously optimize marketing performance
Digital & Event Management
- Oversee the firm’s digital ecosystem, including the website, social media presence, and marketing automation platforms
- Lead planning and execution for professional conferences, industry events, and sponsored engagements
- Ensure a consistent, high-quality brand experience across all digital and in-person touchpoints
What Success Looks Like:
Within the first 12–24 months, the Director of Marketing will have achieved the following:
- Clear Market Positioning: Alexander Group has a well-defined, differentiated market presence aligned to priority services and industries, with consistent messaging across all channels
- Recognized Thought Leadership: The firm is widely recognized for high-quality intellectual capital, with flagship content driving engagement among senior executives and contributing to industry visibility
- Measurable Revenue Impact: Marketing initiatives directly support pipeline growth, with clear attribution to lead generation, opportunity influence, and client acquisition
- Sales Partnership Excellence: Partners and sales teams view marketing as a strategic growth partner, enabled by strong tools, insights, and campaign support throughout the sales cycle
- Scalable Marketing Organization: A high-performing marketing team is in place with defined roles, repeatable processes, and the ability to support continued firm expansion
- Data-Driven Decision Making: Marketing performance is actively measured and optimized using KPIs, dashboards, and ROI analysis tied to business outcomes
Requirements
- 10+ years of progressive marketing experience, ideally within B2B, consulting, or professional services environments
- Proven success leading brand strategy, demand generation, and go-to-market initiatives
- Experience building and managing high-performing marketing teams
- Strong analytical skills with the ability to connect marketing performance to business outcomes
- Excellent executive communication and stakeholder management skills
- Bachelor’s degree required; MBA or advanced degree preferred
Why Alexander Group?
- Influence firm-wide growth strategy at the senior leadership level
- Work in a highly respected, intellectually rigorous consulting environment
- Build and scale a marketing function with significant autonomy and visibility
- Collaborate with senior executives solving complex growth challenges for leading organizations
Salary Range: $160,000 – $200,000. Bonus eligible
EEO Employer. Required Work Eligibility: Must be eligible to work in the U.S. with no current or future restrictions or sponsorship necessary. TN visa acceptedSalary DescriptionSalary: $160,000-200,000. Bonus eligible
