Head of Commercial Strategy, Bloom

What you'll be doing:

Category Leadership & Market Positioning

• Define and own the category narrative for AI-powered women's health across the full life stage continuum, positioning Bloom as the definitive next-generation platform that makes fragmented, condition-specific point solutions obsolete.
• Build and maintain a comprehensive competitive intelligence operation against existing Women’s Health solutions in the market — understanding their positioning, pricing, clinical evidence, and client traction.
• Develop differentiated positioning by buyer persona: health plan medical directors, employer benefits leaders, broker/consultant advisors, and platform/channel partners.
• Create and evangelize the "why Bloom wins" narrative backed by clinical evidence, AI differentiation, outcomes-based pricing, and total cost of care impact.
• Author thought leadership content — white papers, conference presentations, webinars, op-eds, and industry panel appearances — that establishes Bloom and Sword as the intellectual leader in women's health AI care.

Pipeline Generation & Commercial Enablement

• Generate qualified pipeline for the sales team through relationship-driven business development, strategic partnerships, conference presence, and thought leadership — not through direct deal closing.
• Build and leverage a deep personal network across health plans, brokers, benefits consultants, employer coalitions, and industry associations to open doors and create warm introductions at scale.
• Create world-class sales enablement materials — competitive battle cards, objection handling guides, RFP response frameworks, case studies, ROI models, and pitch narratives — that give our sales teams an unfair advantage in every conversation.
• Partner with the broader sales organization to support upstream deal strategy, competitive positioning in active opportunities, and win/loss analysis to continuously improve our approach.
• Support strategic client conversations and finalist presentations where deep market expertise and credibility are needed to close — without carrying a personal quota.

Client Transition & Cross-Sell Strategy

• Develop and execute the strategic playbook for transitioning existing Sword clients to Bloom's women's health solution, ensuring a compelling narrative from pelvic health to comprehensive women's health.
• Identify and prioritize cross-sell and upsell opportunities within the existing client base, working with account management and sales to drive net new bookings from existing relationships.
• Create compelling business cases and ROI narratives that make the expansion an obvious decision for current clients — particularly around menopause care.

Product Strategy Influence

• Serve as the voice of the market inside the Bloom product team, translating buyer needs, competitive gaps, and market trends into actionable product strategy inputs.
• Inform the product roadmap by surfacing what health plans, employers, and brokers are asking for, what competitors are building, and where the women's health market is heading.
• Partner with the Head of Product to ensure clinical evidence strategy, feature prioritization, and product packaging align with what wins in the market.
• Collaborate with the clinical and data teams to build the evidence base (studies, outcomes reports, case studies) that reinforces category leadership.

Industry Presence & Relationships

• Represent Bloom at major industry conferences as a visible, credible voice.
• Cultivate relationships with key industry analysts, consultants, and influencers who shape buyer perception and vendor shortlists.
• Build and maintain a personal brand as a thought leader in women's health innovation and AI-powered healthcare delivery.
• Develop strategic partnerships with industry bodies, research institutions, and clinical organizations that elevate Bloom's credibility and reach.

What you need to have:

• 10-15 years of experience in healthcare strategy, commercial strategy, product marketing, or business development within digital health, health plans, benefits consulting, or healthcare technology.
• Deep, established relationships across the health plan, broker/consultant, and employer benefits ecosystem — a genuine network that opens doors, not just a LinkedIn network.
• Proven track record of positioning a product or solution as a category leader in a competitive healthcare market, with measurable impact on pipeline generation and win rates.
• Experience going head-to-head with established digital health solutions and winning — you understand the women's health competitive landscape and know how these buying decisions get made.
• Strong understanding of health plan and employer purchasing processes, including RFP cycles, broker/consultant influence, medical director evaluation criteria, and benefits committee decision-making.
• Exceptional storytelling and communication skills — you can command a room at HLTH, write a compelling white paper, and build a battle card that a sales rep actually uses.
• Strategic thinker who can translate market intelligence into product strategy recommendations and commercial positioning.
• Comfort operating at the intersection of product, marketing, and sales without owning any single function — you are the connective tissue.
• Genuine empathy and passion for women's health — a mission that requires someone who understands not just the commercial landscape, but the lived experience of the population we serve.
• Self-starter who thrives in ambiguity and can build a function from scratch in a fast-moving environment. This is an IC role — you will drive impact through personal expertise and influence, not through managing a team.

What we would love to see:

• Direct experience in women's health, pelvic health, menopause, fertility space — either as a vendor, payer, consultant, or buyer.
• Track record as a recognized thought leader or speaker in women's health, digital health, or healthcare innovation.
• Experience at high-growth health tech companies where you've helped establish or disrupt a product category.
• Understanding of AI-native healthcare products and the ability to articulate technical differentiation to non-technical buyers.
• Experience with outcomes-based or value-based pricing models and how to position them as a competitive advantage.
• Background in management consulting, health plan strategy, or benefits consulting before moving to an operating role.
• Understanding of how women's health intersects with benefits equity, DE&I initiatives, and total workforce productivity — and how to use this as a commercial lever.
• Proficiency leveraging AI tools to accelerate research, content creation, and competitive analysis.

How success is measured in this role:

• Pipeline generated
• Competitive win rate
• Net new bookings influenced
• Client expansion rate to life stages
• Sales enablement adoption

US - Sword Benefits & Perks:

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