Graphic and Motion Designer Global Grade 11

Key Outputs

• Multimedia Creation: Plan, create, and edit engaging videos, animations, and motion graphics,
• incorporating high-fidelity graphic assets and layout principles for marketing campaigns and product demos.
• UX-Driven Storyboarding: Collaborate with teams to storyboard concepts and map user journeys, using wireframing to define how motion content will interact within digital platforms and interfaces.
• Field Production: Film and capture high-quality content on-site at Barloworld facilities or customer sites, ensuring technical precision in camera operation and sound recording.
• Post-Production & Visual Hierarchy: Edit raw footage into polished videos, applying visual hierarchy, advanced typography, and colour theory to ensure titles and branding elements are legible and impactful.
• Technical Motion Design: Produce motion graphics and animated explainers that simplify complex machinery specs through clear iconography and technical visualisation.
• Platform & UI Optimisation: Optimise content for diverse digital environments (YouTube, LinkedIn, Mobile Apps), ensuring assets respect platform-specific UI constraints and aspect ratios.
• Digital Accessibility: Implement UX best practices for accessibility, including high-contrast text overlays, closed captioning, and readable font scales for mobile viewers.
• Interactive Design: Develop motion assets intended for web and app interfaces, such as looping micro-interactions, animated UI components, and interactive overlays for touchscreens.
• Asset Management: Maintain organised video and design archives, ensuring proper version control and file management for collaborative workflows.
• Industry & Tech Trends: Stay current with trends in industrial storytelling, 3D visualisation, drone footage, and emerging UI/UX design tools.
• Brand Integrity: Ensure all visual content aligns with Barloworld Equipment brand guidelines and strictly complies with Caterpillar co-branding and UI standards.
• High-impact marketing and social media videos (LinkedIn, YouTube) optimised for digital engagement and lead generation.
• Technical motion graphics and 3D visualisations that simplify complex heavy machinery features and service overviews for customers.
• Interactive UI components and micro-animations (e.g. Lottie files, overlays) designed for web, mobile apps, and touchscreen displays.
• UX-driven storyboards and wireframes that map out user journeys and content flow before final production.
• Brand-compliant design assets ensuring strict adherence to Barloworld and Caterpillar co-branding and visual identity guidelines.
• Polished internal and event content, including technical training modules, exhibition "sizzle reels", and site-visit case studies.
• An organised digital media archive featuring robust version control, raw footage backups, and structured

Qualification, Experience and Competencies

• Diploma or degree in Multimedia Design, Video Production, Animation, or a related field.
• Advantageous: Post graduate degree in marketing, communications or psychology
• Three+ years of proven experience in video editing and motion graphics, preferably in a B2B, industrial, or technical environment.
• Proficiency in Adobe Premiere Pro, After Effects, Audition, Media Encoder, and Photoshop.
• Familiarity with 3D animation (Cinema 4D, Blender) or CAD-to-animation pipeline is an advantage.
• Experience with filming equipment, lighting setups, drones (optional), and on-site shooting protocols.
• Strong attention to detail
• Concern for communicating clearly
• Commitment to behaving correctly and ethically
• Customer centricity and focus
• Focus on convincing and persuading
• Openness to accepting feedback