Aroma360 is a boutique Scent Marketing and Branding company that specializes in providing the highest-quality essential oil-based scenting solutions to businesses and individuals all around the world. As the only full-service scent company, Aroma360 guides clients from concept and development to strategic implementation while priding themselves on exceptional customer service every step of the way. Aroma360 is continuously raising the bar for healthy scenting solutions in the industry!
We are looking for an Lifecycle Marketing Specialist to join our team!
Aroma360 is seeking a highly analytical and creative Lifecycle Marketing Specialist to own our email, SMS, and retention strategy across the full customer journey.This role will drive lifecycle revenue, subscriber growth, and customer lifetime value through strategic automation, high-performing campaigns, and emotionally compelling storytelling.
Key Responsibilities
Lifecycle Strategy & Customer Journey
- Develop and execute lifecycle strategies across onboarding, engagement, retention, subscription, and winback.
- Manage segmentation and personalization to increase engagement and repeat purchase.
- Analyze customer behavior to identify optimization opportunities.
- Maintain consistent, high-impact messaging across all lifecycle touchpoints.
Email & SMS Marketing (Klaviyo)
- Build, QA, and optimize automated flows including welcome, abandonment, post-purchase, subscription, loyalty, and winback.
- Execute promotional email and SMS campaigns aligned with marketing initiatives.
- Own the lifecycle calendar and ensure timely deployment.
- Continuously test subject lines, creative, segmentation, cadence, and offers.
- Maintain strong deliverability and list hygiene standards.
Creative & Storytelling (Figma Required)
- Design high-performing email templates in Figma aligned with brand and conversion best practices.
- Craft compelling, emotionally driven copy that leverages urgency, curiosity, and value.
- Build scalable lifecycle systems that blend storytelling with performance.
- Partner with marketing and creative teams to ensure cohesive brand messaging.Portfolio required.
Onsite Capture & Personalization (Shopify)
- Optimize email and SMS subscriber acquisition across the Shopify storefront.
- Improve popups, embedded forms, and incentive strategies.
- Support personalization and upsell initiatives.
- Experience with tools such as Rebuy, Ordergroove, LoyaltyLion, Movable Ink, Tapcart, and Tableau is a plus.
Reporting & Performance
- Track lifecycle KPIs including flow revenue, revenue per recipient, repeat purchase rate, opt-in rates, and churn.
- Translate insights into actionable testing roadmaps.
- Support reporting and dashboard development.
Qualifications
- 3–5 years of lifecycle, CRM, or retention marketing experience in eCommerce or retail.
- Strong hands-on experience with Klaviyo (email, SMS, automation, segmentation).
- Proficiency in Figma.
- Strong marketing copy instincts and understanding of engagement psychology.
- Data-driven with proven testing and optimization experience.
- Detail-oriented, organized, and comfortable in a fast-paced environment.
Preferred
- Subscription business experience.
- Familiarity with loyalty and personalization tools.
- Tableau experience.
- Basic HTML/CSS knowledge for email troubleshooting.
What Success Looks Like
- Increased lifecycle revenue contribution.
- Improved subscriber growth and opt-in conversion.
- Higher repeat purchase and retention rates.
- High-performing automated flows supported by structured testing.
- Emotionally engaging lifecycle content that strengthens brand loyalty.
Benefits
- Medical, dental, and vision coverage
- Life insurance
- Paid time off
- 401(k) plan
- Employee discounts
- Paid training and development
- Company events
Our organization is an equal opportunity employer and does not discriminate against any candidate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected characteristics. We are committed to promoting diversity, equity, and inclusion in our workplace and welcome candidates from all backgrounds to apply for any open positions.
