Your Role:
As the Senior Director of Brand & Communications, you’ll be accountable for defining and activating CEA CAPA’s voice, narrative, and visual identity across all internal and external touchpoints. You will ensure the brand is clear, consistent, and mission-driven—while also aligned to business priorities, growth objectives, and institutional credibility.Reporting to the Chief Marketing Officer, the Senior Director leads brand strategy, visual identity, messaging and positioning, content strategy, internal communications, public relations, and executive communications.
This leader shapes enterprise-level storytelling across audiences and channels, partners closely with Marketing, Digital, Product, Enrollment, and external agencies, and drives measurable impact on brand health, reputation, engagement, and growth.
What You’ll Do:
Brand & Creative
- Own and evolve CEA CAPA’s brand strategy—including value proposition, messaging architecture, positioning, and visual identity.
- Establish brand standards and ensure consistency across digital, print, events, and partner communications.
- Lead brand research and audience insights to inform ongoing evolution.
- Guide product and program messaging that builds trust with students, families, institutions, and partners.
- Oversee development of high-impact creative assets (campaigns, content, video, templates, collateral) that drive engagement, enrollment, and partner confidence.
- Set creative direction and approve briefs, concepts, and final deliverables to ensure alignment with brand strategy and business objectives.
Internal Communications & PR
- Lead internal communications to engage and align our global teams.
- Advise executive leadership on messaging, change communication, and sensitive organizational updates.
- Shape external storytelling across earned, owned, and shared channels (press, thought leadership, blogs, newsletters, case studies).
- Support awards, recognition, and visibility opportunities.
- Manage PR partners and media relationships.
- Lead crisis and issues communications to protect and strengthen organizational reputation.
Events & Brand Experiences
- Define events and speaking strategy in partnership with Marketing, Product, Enrollment, and Institutional teams to advance brand credibility and engagement.
- Ensure consistent, high-quality brand presence across conferences, events, webinars, and experiential touchpoints for student and partner audiences.
Leadership & Cross-Functional Partnership
- Build and lead a high-performing brand and communications team.
- Partner cross‑functionally to ensure brand and communications efforts support enterprise priorities.
- Establish goals, KPIs, and operating rhythms that demonstrate impact and drive continuous improvement.
What Makes a Great Candidate:
- Bachelor’s degree in Communications, Marketing, Public Relations, or related field.
- 8+ years of progressive communications experience with demonstrated impact on organizational goals.
- Proven success leading internal and external communications strategies and execution.
- Exceptional writing, editing, and storytelling skills across formats and audiences.
- Leadership experience managing teams and cross-functional initiatives.
- Strong project management skills and ability to deliver under tight deadlines
What Sets You Apart:
- Master’s degree in a related field.
- Experience in higher ed, nonprofits, or global organizations.
- Crisis communications and media relations expertise.
- International or cross‑cultural communications experience.
We believe great talent comes in many forms and that there is no one size fits all in hiring. If you feel you may be a great fit for this role but do not check all of the boxes, we encourage you to apply and show us why you're the right candidate for this position.
Who We Are:
CEA CAPA is a premier provider of transformative international education experiences, committed to empowering students to become thoughtful and thriving leaders through living and learning abroad. With a presence in 62 cities across 22 countries in Europe, Latin America, Asia, and Australia, we offer comprehensive study abroad and career readiness programs that integrate academic excellence and cultural immersion. Our global footprint includes 11 international study centers, and we proudly support over 10,000 students annually in partnership with more than 375 U.S.
universities and over 50 international institutions. CEA CAPA is in a dynamic phase of growth and is powered by a global team of nearly 700 professionals who are deeply mission-driven and committed to creating inclusive, supportive and enriching environments that help students grow academically, personally and professionally.
Why You’ll Love CEA CAPA:
- Wellness & Snacks (In-Office): Fresh Fruit Wednesdays, coffee bar, wellness room, andergonomic workspaces.
- Time Off & Giving Back: 12 paid holidays, generous PTO, and up to 8 hours paid volunteer time—because balance matters.
- Support for Your Whole Life: Comprehensive health, dental, and vision coverage, benefits for domestic partners, paid parental leave, and compassionate time off for life events—because caring for your loved ones matters.
- Fun & Community: We encourage team connection and celebration, from office events to informal get-togethers and virtual hangouts—exact activities vary by team.
Our commitment to creating a sense of belonging means we welcome individuals of all abilities, ages, citizenships, educations, ethnicities, family statuses, gender identities, genders, genetic information, languages, marital status, military experiences, political views, pregnancy, races, religions, sexes, sexual orientations, socioeconomic statuses, and work experiences and therefore we encourage applicants from diverse lived experiences to apply.
