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Senior Field Marketing Specialist
Department: Marketing
Location:
Houston, Texas -Hybrid work environment (2-days in the office each week)
Travel: 30% as necessaryReports to: Vice President, Marketing
Direct Reports:
This is a hands-on individual contributor role, supported by internal stakeholders and external vendors.
Employment Classification:
Full-time, Salary Exempt
Range: $95,000 – $125,000 base salary + discretionary annual bonus program
About PCS
With thirty years of proven reliability, PCS Software, Inc., is the all-in-one Transportation Management System trusted by 1,000+ carriers and brokers as the leading provider of transportation management solutions. PCS is dedicated to empowering carriers, brokers, and shippers to streamline operations, improve efficiency, and maximize profitability. With a suite of advanced software tools, PCS supports the entire freight lifecycle from planning and execution to compliance and analytics. With Cortex AI embedded, PCS TMS turns data into decisions, helping customers work smarter, faster, and more profitably every day.
The Opportunity
The Senior Field Marketing Specialist will build and scale PCS Software’s field marketing activities as a core revenue growth engine. This role sits at the intersection of Marketing and Sales, turning in-person engagement into measurable pipeline acceleration across the freight and logistics ecosystem. This role allows sales to penetrate named target accounts, influences active deals, and expands long-term customer relationships. You will own the execution behind regional activations, major industry conferences, and the PCS Customer Summit, ensuring every investment in the field delivers measurable business results.
Success Metrics
Measured quarterly and requires strong command of CRM campaign attribution, opportunity influence, and event-sourced pipeline reporting which include:
- Pipeline sourced
- Pipeline influenced
- Meeting-to-opportunity conversion
- Event ROI
- Account penetration metrics
- Customer expansion influence
Responsibilities
- Build and lead PCS’s field marketing program as a core growth engine, aligning regional execution with sales priorities, ABM strategy, and revenue targets.
- Manage the strategy and execution of PCS’s event portfolio, including major industry trade shows, regional activations, executive dinners, customer roundtables, and the PCS Customer Summit.
- Partner tightly with Sales and Marketing to drive pre-event outreach, target account meeting strategy, onsite execution, and post-event follow-up that accelerates active opportunities.
- Develop high-impact regional engagement plays that strengthen relationships with mid-market fleets, increase credibility in key markets, and generate measurable pipeline contribution.
- Build and maintain relationships with trade associations, industry communities, and strategic partners, expanding PCS’s presence and influence across the freight and logistics ecosystem.
- Lead event activation and onsite experience design, ensuring PCS shows up with a clear point of view, strong customer storytelling, and differentiated product positioning.
- Event contracting and procurement including managing event budgets, sponsorship investments, MSA/SOW review, purchase order approval process, and vendor relationships with discipline, negotiation strength, and clear ROI accountability.
- Responsible for all event logistics and vendor production (booth build, shipping, lead capture tools, A/V, signage, contracts)
- Measure and report performance across field initiatives, including engagement, meeting volume, pipeline influence, and revenue attribution.
- Capture market and competitive insights from the field, bringing customer feedback and industry signals back into Marketing, Sales, and Product strategy.
Why Join PCS?
- Competitive salary and benefits package.
- Opportunity to make a significant impact on our customers' success.
- Collaborative work environment with a focus on professional development.
- Be part of a growing company at the forefront of TMS technology.
At PCS Software, you are a part of a team that is transforming how our customers operate and succeed. We are committed to investing in our marketing and sales teams and empowering our team with the tools, training, and support needed to make a real impact.The PCS team is our most important competitive advantage. We are intentional about our culture of innovation, and we welcome everyone to come ready to participate in contributing to this unique environment. We believe that the best products, services, and companies are built by strong teams that include a diversity of backgrounds, perspectives, ideas, and experiences.
We are committed to supporting and enabling growth and opportunities for every employee at every level.PCS offers a comprehensive benefits package consisting of medical, dental, vision, with options to elect disability and life insurance plans, unlimited PTO, hybrid work environment, training, and development opportunities, and up to a 4% match on 401k contributions.
Work Authorization
No calls or agencies please. We will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.This job description provides many examples of the types of responsibilities required but is not intended to be a comprehensive list. The incumbent will complete other job responsibilities as needed which are not specifically described in this document.We are an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability, or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.We thank all respondents for their interest. However, only those selected for an interview will be contacted.Third party agency submissions will not be accepted for this position.Requirements
Required Experience, Core Competencies, and Skills
- 7+ years of B2B marketing experience, with a proven record leading field marketing, event marketing, or regional demand generation programs tied directly to pipeline and revenue impact.
- Deep experience partnering with Sales and BDR teams, aligning field activity to target account strategy, meeting goals, and deal acceleration.
- Strong ownership mindset and professional presence, with the ability to represent PCS confidently with customers, prospects, partners, and industry leaders.
- Expertise in building high-impact events, from regional activations and trade association partnerships to major trade shows and customer conferences.
- Disciplined budget management and ROI accountability, including sponsorship evaluation, vendor negotiation, and performance reporting.
- Ability to balance strategic planning with hands-on execution, thriving in a fast-moving environment with multiple events and priorities.
- Experience in transportation, logistics, or freight technology is strongly preferred, with an understanding of the mid-market fleet audience and the realities of the industry.
- Solid project management skills, preferably experience using Monday.com.
- CRM experience. (Salesforce or equivalent)· ABM platform experience.· Marketing automation experience. (HubSpot, Marketo, etc.)· Attribution/reporting tools experience.
- Expert skills in MS Office Suite, including Excel, SharePoint, and executive dashboards (Power BI related data).
- Early adopter to AI tools and willingness to think outside of the box to do more with less utilizing technology.
- Outstanding communication skills with the ability to confidently and easily present project plans, outcomes, and ROI to C-suite executives and team members.
- Willingness to travel up to 30% of the time to support PCS’s presence at key trade shows, customer events, and regional engagements.
- Strategic thinking
- Cross-functional collaboration - Works closely with Sales leadership, BDR/SDR, Product Marketing, Customer Marketing/CS, and Partnerships
- Analytical mindset
- Executive communication
- Results orientation
- Adaptability in fast-growth environments
Education Requirements:
Bachelor’s degree in marketing, Business, Communications, or related field required. MBA preferred but not required.
Essential Physical Requirements:
This position requires the ability to sit, stand, drive, travel, and walk for extended periods, use a computer and telephone, and occasionally lift to twenty-five pounds. Visual acuity, manual dexterity, and effective verbal communication are essential. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Additional Details:
General Physical Activities Required:
- Sitting: Frequently required for computer work, virtual meetings, and travel.
- Standing and walking: Required during in-person meetings, office movement, or travel-related activities.
- Lifting and carrying: Occasionally required to manage materials, luggage, or equipment (typically up to 25 lbs.).
- Reaching and handling: Occasionally required for office tasks such as filing, using office equipment, or setting up presentations and marketing event spaces.
Travel-Related Requirements
- Mobility: Ability to travel independently by car, plane, or other means up to 30% of the time.
- Navigating unfamiliar environments: May include walking through airports, hotels, or client sites.
Office and Hybrid Work Conditions
- Visual acuity: Required for reading documents, using a computer and virtual communication.
- Manual dexterity: Required for typing, using a mouse, and handling office tools.
- Speech and hearing: Required for phone and video communication with clients and team members.
Environmental Conditions
- Indoor office environment: Most work occurs in climate-controlled settings.
- Remote work environment: Must be able to work effectively from a home office setup.
- Occasional exposure to different environments: During travel, you may encounter varied conditions (e.g., weather, noise levels).
Salary Description$95,000 to $125,000 base salary + bonus
