Senior Data Analyst
Location: Columbus, OH (In Office)
Company Overview
Orange Barrel Media creates and operates iconic urban media displays that advertisers ask for by name across major U.S. markets. Through Orange Barrel Media and IKE Smart City, we sit at the intersection of media, technology, real estate, and city infrastructure, delivering premium out-of-home (OOH) advertising experiences and smart city platforms that serve brands, cities, and communities alike. Learn more at orangebarrelmedia.com and ikesmartcity.com.
Position Overview
Orange Barrel Media is seeking a Senior Data Analyst to join our growing Data and Insights team. This role is ideal for someone who has thrived in a lean, fast-paced environment where you have had to be both the strategist and the executor—someone comfortable defining what needs to be built and then building it. You will own the full data lifecycle—from architecting data solutions and building pipelines to delivering polished insights and strategic recommendations to leadership. Please provide a cover letter sharing how your experience and interests synch up with this opportunity.
Key Responsibilities
Technical
and Analytical Execution
- Design and implement end-to-end data solutions that translate business needs into scalable analytics architecture.
- Define data models, semantic layers, and analytics structures that support multiple use cases across the organization.
- Write and optimize advanced SQL queries (CTEs, window functions, complex joins) to integrate and analyze internal and external datasets.
- Build, maintain, and improve ETL processes and data pipelines for reliable, production-ready data delivery.
- Develop dashboards and visualizations aligned to business priorities and analytics best practices.
- Ensure accuracy, performance, and long-term maintainability of analytics outputs and infrastructure.
Strategy, Insights
, and Collaboration
- Translate ambiguous business questions into analytical frameworks and actionable insights.
- Communicate findings clearly through dashboards, presentations, and data storytelling for technical and non-technical audiences.
- Partner cross-functionally with Sales, Finance, Technology, and leadership to shape analytics priorities and decision-making.
- Manage multiple initiatives with strong ownership, prioritization, and accountability for high-quality outcomes.
Required Qualifications
- Bachelor's degree in Analytics, Economics, Mathematics, Computer Science, or related field
- 5-7+ years in data analytics roles, including significant experience defining requirements, designing data models, and owning solution architecture (not just building dashboards from specifications)
- 5+ years writing complex SQL queries using CTEs, window functions, and advanced techniques
- Demonstrated experience with dashboarding tools (e.g., Tableau, Power BI, Looker)
- Strong understanding of ETL processes and data pipeline architecture
- Excellent communicator who can tell compelling stories with data to technical and non-technical audiences
- Ability to connect data outputs to real-world business use cases and troubleshoot technical issues
Preferred Experience
- Work within the media, advertising, or marketing analytics ecosystem
- Experience working in smaller, fast-moving organizations where you have built processes from scratch or solved problems without established playbooks
- Comfort collaborating with Sales, Finance, and Technology teams in a complex, cross-functional environment
What Success Looks Like
- You approach the business as a partner and seek to understand the "why" behind the data
- You take ownership of your work while remaining open to feedback and collaboration
- You balance technical rigor with practical, business-ready outputs
- You help make data easier to use and interpret for everyone around you
- You are the architect of how we approach analytics problems, designing solutions that scale as we grow
This job description is intended to convey information essential to understanding the scope of the role and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. Responsibilities may change over time to adapt to business needs.
