👋 About Olly Olly
Ready to roll up your sleeves and help transform local marketing forever? At Olly Olly, we’re blending technology and real-world expertise to empower businesses across the U.S. like never before.We believe small businesses are the backbone of our economy. That’s why we’re on a mission to provide them with tools, strategies, and insights that help them rank higher, generate high-quality leads, get calls and reviews, and, above all, grow sustainably, without the hassle.The Olly Olly platform complements our hands-on service perfectly: it’s no-nonsense, easy-to-use software that helps local businesses streamline operations and contact management, drive leads, stabilize cash flow, and maximize revenue with minimal effort, so they can reclaim their time to focus on what they do best.
🌎 Our Vision
We aim to be the ultimate all-in-one platform for small business growth, allowing owners to manage every part of their business efficiently and effortlessly.Our journey began as an agency, and we’ve already helped thousands of clients succeed. Now, we’re embracing an exciting new chapter: becoming a SaaS-first company. By combining hard-earned human expertise with AI and automation, we’re creating affordable solutions that give business owners peace of mind while driving measurable success.
🫵 Why We Need You
The Director of Paid Media owns the end-to-end paid media strategy and execution across Google Ads and Meta (Facebook & Instagram). This role is responsible for driving revenue-centric performance, leading strategy for high-value accounts, and managing a team of Paid Media Specialists responsible for day-to-day execution.This is a player-coach role that combines hands-on strategic ownership, execution, and people leadership. The Director of Paid Media operates comfortably in a fast-paced, evolving environment, balancing multiple priorities while partnering closely with Sales, SEO, and Customer Success to ensure paid media is a core driver of client growth and business impact.
🚀 The Impact You’ll Have
Paid Media Strategy & Execution
- Own end-to-end paid media strategy and performance across Google Ads and Meta (Facebook & Instagram).
- Set strategic direction for campaigns, including:
- Audience strategy (prospecting, retargeting, lookalikes)
- Creative testing frameworks and iteration
- Budget pacing and performance optimization
- Review campaign performance regularly and guide the team on optimization priorities.
- Step in hands-on when needed for complex accounts, high-impact launches, or executive-level client escalations.
- Stay current on platform changes, attribution limitations, and best practices, with deep expertise in Meta Ads Manager, campaign structure, and signal loss considerations.
Team Leadership & Development
- Manage, coach, and develop a team of Paid Media Specialists.
- Set clear performance expectations, goals, and quality standards in a high-velocity operating environment.
- Conduct regular 1:1s, performance reviews, and ongoing feedback.
- Build team capability through training, documentation, and best-practice sharing.
- Ensure consistent execution quality, efficiency, and accountability across accounts.
Performance Ownership & Reporting
- Own paid media performance against revenue-centric KPIs (ROAS, CAC, pipeline contribution, revenue impact).
- Review and approve weekly and monthly reporting prepared by the team.
- Synthesize account-level data into portfolio-level insights for leadership.
- Proactively surface trends, risks, and opportunities, and recommend strategic adjustments.
Strategic Leadership & Client Engagement
- Act as the senior paid media lead for high-spend and Tier-1 accounts.
- Lead or support high-stakes client conversations, translating performance data into actionable growth strategies.
- Provide portfolio-level visibility into paid media performance to guide internal prioritization and resourcing.
- Design holistic, multi-channel strategies where Google, Meta, and emerging channels operate as a unified funnel.
- Navigate high-level client escalations for high-value accounts, stepping in as the senior paid media authority to resolve campaign performance concerns, alignment issues, or delivery risks while protecting client trust and long-term revenue impact.
Cross-Functional Partnership
- Partner closely with Sales, SEO, and Customer Success to align paid media strategy with client growth goals and GTM priorities.
- Ensure paid media is integrated into onboarding, retention, and expansion strategies not operated as a silo.
- Collaborate cross-functionally to improve lead quality, pipeline efficiency, and long-term customer value
🚀What Success Looks Like
- Paid media performance is clearly tied to revenue impact and business health.
- The Paid Media team operates with consistency, accountability, and strong execution quality despite shifting priorities.
- Tier-1 clients view paid media as a strategic growth lever, not just a tactical service.
- Internal teams rely on paid media insights to inform broader go-to-market decisions.
- Campaigns and team performance continuously improve in efficiency, scalability, and predictability over time.
✅ What We Really Need From You
- 6–9+ years of hands-on paid media experience across Google Ads and Meta (Facebook & Instagram).
- 2+ years of experience managing or mentoring paid media specialists or similar roles.
- Deep, hands-on expertise in Meta Ads Manager, including campaign architecture, creative testing, budget pacing, and performance optimization.
- Proven ability to navigate a fast-paced, high-growth environment with changing priorities and tight timelines.
- Strong understanding of revenue attribution, funnel dynamics, and paid media’s role in growth.
- Ability to clearly communicate performance insights to clients, specialists, and senior stakeholders.
- Comfortable operating as a player-coach in an evolving organization.
🌟 What You’ll Love About Working at Olly Olly
- Competitive pay based on your experience.
- Hybrid (2x times/week); Monday-Friday, 8:00am - 5:00pm EST
- Work-life balance: Generous PTO, including 15 vacation days and U.S. holidays.
- Growth-oriented culture: Join an inclusive, international, and innovative team where your contributions make a tangible difference.
💡 Why Choose Us?
Join us during this pivotal transition as we transform from an agency to a human-centric SaaS provider. Your ideas, strategies, and solutions will directly impact the success of small businesses. And our own growth!Let’s shape the future of small business growth together! Apply now to join a team that’s as committed as they are supportive of each other.
🌈 Diversity and Inclusion at Olly Olly
At Olly Olly, we celebrate differences in background, culture, abilities, and perspectives because diversity drives innovation and creativity. Your voice matters here, it really does! And your unique perspective will help us shape the future of small business growth.
