Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like ASUS, Docker, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.
We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.
About the Role
We're looking for a Content Marketing Technologist to build and operate the systems that power our B2B content engine — both human and AI-based. You'll design AI pipelines, automate workflows, coordinate with partners, and ship multi-format content at a pace that conventional processes can't match.
Goal
Accelerate content-driven pipeline by building and operating systems that produce high-volume, high-relevance content. Own the full stack — from ideation infrastructure to production automation to performance feedback loops.
What Success Looks Like
- Pipeline Contribution — Understands how content fits into the broader pipeline target. Can articulate which content types, topics, and distribution channels influence pipeline, and prioritizes work accordingly.
- Experimentation & Learning — Demonstrates ability to hypothesize, test, and learn consistently. Can fully own a number of isolated experiments each month.
- Editorial Quality — Maintains a quality bar where published content complies with internal styleguide and requires minimal revision from editorial leadership.
- Content System Maturity — Progressively automates content production until to minimize human intervention and reduce the volume of repeatable work.
- Content Systems Maintenance — Keeps content workflows documented, operational, and current. Proactively updates systems when new technology emerges.
Key Responsibilities
- Content Systems (Tech) — Build and maintain multi-modal AI content pipelines (based on product by Anthropic, OpenAI, Google, and more).
- Content Systems (Human) — Optimize and maintain human processes: interview frameworks, editorial handoffs, SME extraction methods, feedback loops.
- Content Production — Create, edit, and ship content across formats, working with AI drafts, human editing passes, and structured review cycles.
- Source Development — Conduct customer interviews for case studies, coordinate with partners on co-branded content and webinars, extract insights from internal SMEs.
- Analytics & Attribution — Work in GA4, GSC, and internal MTA attribution dashboards to measure content performance. Trace content touchpoints to pipeline and revenue.
- Sales Enablement — Produce, maintain, and update demand generation and sales assets. Battlecards, one-pagers, objection handlers. Velocity over polish.
Requirements — Non-Negotiable
- Exceptional command of English (native or C1/C2 proficiency)
- Has produced clean B2B prose with measurable pipeline impact
- Has built automations with agentic tooling (Claude Code, Cursor, Opal, etc.)
- Can read and lightly edit HTML, CSS, and navigate Webflow CMS
- Demonstrates learning velocity over credential depth
- Proficient in GA4, Google Search Console, and content analytics tooling
- Can design and run content experiments, then articulate results in business terms (pipeline influenced, conversion lift, SQL contribution)
- Strong interviewer — can lead a customer call, extract the story, and turn it into usable content
- Working experience with multi-modal AI: text-to-image, text-to-video, image-to-video, text-to-speech generation tools (e.g., Midjourney, Runway, ElevenLabs, Kling, Flux)
Requirements — Preferred
- Background in technical product roles or engineering
- Experience with single and multi-touch attribution models
- Familiarity with semantic search, embeddings, or content graph concepts
- Has written technical documentation or developer-facing content
- Experience coordinating webinars or co-marketing initiatives with partners
- Can produce end-to-end multi-format content (video snippets, audiograms, visual assets) without external dependencies
What We Offer
- Remote-first environment
- Strong product/market fit: marketing data product for US-based enterprises
- 20 working days of PTO per year
- US holidays and additional days off
- Extremely fun & open startup environment
- Professional development reimbursement
