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Director of Brand & Creative Systems | The Points Guy

LocationNew York, New York, United States
TypeRemote, Onsite

This role requires a hybrid schedule and will be based in our New York City Office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.


The Director of Brand & Creative Systems leads the evolution and execution of TPG’s integrated design vision across brand, product, and marketing. This role owns the visual identity, creative standards, and design systems that ensure TPG delivers cohesive, accessible, and high-quality experiences across all touchpoints.This leader balances creative excellence with system thinking — enabling product teams to move fast while maintaining brand consistency and emotional resonance.

What You’ll Do:


  • Lead TPG’s brand and creative design organization, including visual design, motion, and design systems.
  • Own and evolve the design system (tokens, components, patterns) to support scalable, consistent product and marketing experiences.
  • Define and steward TPG’s visual identity across product, marketing, and brand surfaces.
  • Partner with Product Design and Engineering to ensure brand expression is embedded into product UI through systems, not manual review.
  • Collaborate with Marketing and Commercial teams on campaigns, launches, and storytelling — ensuring alignment with brand standards.
  • Set creative direction and quality standards while enabling efficient execution through systems and processes.
  • Lead and mentor a team of designers and build a strong creative culture grounded in craft, clarity, and collaboration.
  • Ensure accessibility, performance, and usability considerations are embedded into visual systems.

What We’re Looking For:


  • 10+ years of experience in brand, visual, or creative design leadership roles.
  • Strong background in brand systems and visual identity.
  • Proven experience building and scaling design systems in collaboration with Engineering.
  • Ability to balance creative vision with operational rigor and systemization.
  • Excellent communication skills and comfort partnering with senior stakeholders across Product, Marketing, and Engineering.  

Compensation: 


This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications.

  • New York City Total Cash Compensation Range: $150,000 - $225,000 per year

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

  • Health Insurance Coverage (medical, dental, and vision)
  • Life Insurance
  • Short and Long-Term Disability Insurance
  • Flexible Spending Accounts
  • Holiday Pay
  • 401(k) with match
  • Employee Assistance Program
  • Paid Parental Bonding Benefit Program
  • Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential.  That’s why we offer a generous and flexible PTO policy.  Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

Who We Are:


Red Ventures is a global portfolio of high-growth companies — spanning several U.S. businesses,a joint venture in the health services industry,and strategic investments in Europe. Their businesses include The Points Guy, Lonely Planet, Bankrate, the Allconnect Platform, RV Home Client Growth, RV Growth & Transformation, Sage Home Loans Corporation, and more. Across the portfolio, Red Ventures businesses deliver seamless digital experiences for consumers, help Fortune 100 clients solve large-scale digital growth challenges, and create world-class experiences and opportunities for employees.

Learn more at redventures.com and follow @RedVentures on LinkedIn and Instagram.At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law.

Employment at Red Ventures is based solely on a person's merit and qualifications. We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com. If you are based in California, we encourage you to read this important information for California residents linked here.#TPG#li-af1#li-hyrbidClick here for more details regarding the employee privacy policy: https://www.redventures.com/legal/us-emp-privacy-notice Questions about this Privacy Notice can be directed to employeerights@redventures.com.

Alternatively, you may raise any questions or concerns to your manager, HR Business Partner, or through the Privacy Team.

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