Our client,
Incisive Dental Network, is redefining what a dental network can be.Rather than locking practices into single-vendor relationships, Incisive gives dental practices, DSOs, and dental schools the freedom to choose from a curated network of top-tier dental labs, paired with scanner programs, training, and clinic advancement tools that elevate diagnostics, case acceptance, and clinical outcomes. Our platform is built to improve quality, transparency, and efficiency while preserving clinical autonomy.We are seeking a Director of Marketing to help shape how Incisive is positioned in the market and how our members experience the value of the platform.
This is a senior individual contributor and future people leader who blends product marketing, brand strategy, and generalist marketing capabilities. The role is not centered on high-volume demand generation. Instead, it focuses on developing clear positioning, compelling product narratives, and engagement strategies that resonate with clinical and operational leaders in dentistry.
What You’ll Do:
- Own the evolution of Incisive’s messaging and value propositions across key segments, including private practices, DSOs, and dental schools.
- Translate complex product capabilities into simple, credible stories about outcomes for practices, including improved quality, better workflows, stronger patient engagement, and smarter economics.
- Partner closely with product, sales, and customer success to support product launches, pilots, and go-to-market initiatives, ensuring alignment from strategy through execution.
- Design and drive user engagement and lifecycle marketing that supports onboarding, adoption, education, and customer retention.
- Shape content strategy and oversee the development of web content, case studies, video, and educational assets that build trust, demonstrate value, and reinforce Incisive’s differentiation.
- Lead market and customer research, competitive analysis, and voice-of-customer efforts, turning insights into clear recommendations that influence both marketing strategy and product direction.
- As Incisive grows, you will help build and mentor a small, high-impact marketing team and establish the foundational frameworks, processes, and standards for a product-focused marketing function.
The Ideal Candidate:
- Brings 6 to 9 years of experience in product marketing, brand strategy, or a generalist marketing role within a product-driven organization.
- Has hands-on experience owning positioning and messaging, collaborating closely with product and cross-functional partners, and operating effectively in a remote environment.
- Has preferably worked in healthcare, dental, or clinical environments.
- Previously led or mentored small teams; this role will grow into a people leadership position.
- Is a strategic thinker who can zoom out to define narrative and positioning, then zoom in to execute with high quality.
- Is comfortable with ambiguity, energized by building from scratch, and motivated by creating marketing that drives real product understanding and user impact rather than vanity metrics.
What We Offer:
- Competitive base salary with bonus opportunity
- Equity
- Medical, dental, and vision insurance
- Unlimited PTO
- 401k with company match
- Fully remote work environment
If you are excited by the opportunity to shape the voice of a differentiated platform and help elevate the clinical and business success of dental practices nationwide, we would love to hear from you.
