Head of Social and Digital Creative

ZURU is one of the fastest-growing consumer goods companies in the world, reimagining how brands are built through cutting-edge marketing, world-class innovation, creativity at scale, and speed that rivals the best in the industry.From ZURU Toys, one of the largest toy companies globally, to ZURU Edge, home to breakthrough FMCG brands including MONDAY Haircare, DAISE, being, NOOD, Rascal + Friends, Millie Moon and BONKERSwe are building a multi-billion-dollar global powerhouse, here from Auckland.

With this role you get to creatively lead the social content strategy and creative exposition of 30+ brands across both ZURU Toys and ZURU Edge.We move fast.We make bold decisions.We back exceptional talent.And what is super cool at ZURU is that you don’t inherit a system. The business is young enough that you get to help invent it. If you want to lead a world-class social creative function, within the NZ Marketing Team of the Year, in a company wired for momentum, scale and disruption, this is the opportunity.The Role:

We are looking for an exceptional, culturally tuned, digitally-native creative leader to oversee all social creative output across ZURU Toys and ZURU Edge internationally. This is a rare chance to design and scale a global social-first creative engine, grounded in speed, distinctive brand building on social, storytelling, and measurable impact.Based in our Auckland Centre of Excellence, you will lead a growing team of highly talented creators, editors, designers and production specialists creating daily content that reaches hundreds of millions across the world.

Own the overarching creative strategy and voice for social across ZURU’s entire portfolioBuild and protect distinctive platform identities for each brand (TikTok, IG, YouTube, etc.)Translate brand platforms into always-on content that drives cultural relevance, talkability, and growth

Responding to briefs from brand teams you will lead the creative workflow for high-volume, high-velocity content productionResponding to briefs from brand teams you will oversee the ideation → scripting → shooting → editing → publishing pipelineBuild best-in-class systems, processes, and creative rituals that empower creators

Lead, mentor, and inspire an in-house team of social-first content marketers and creatives in AucklandRecruit and develop world-class talentSet exceptionally high standards for creativity, execution, and brand craft

Work closely with brand marketing leads to execute relevantly across 25+ marketsAlign content strategies with brand platforms, global campaigns, and commercial/retailer prioritiesEnsure creative consistency while tailoring for local nuance and cultural relevance

Partner with our Digital and Data Leads to stay ahead of emerging behaviours, formats, memes, trends, and creatorsGuide teams to create content that feels native, reactive, and strategically valuableExperiment relentlessly, test quickly, learn fast, and scale what works

Partner with Digital and Data Leaders to interpret performance signals and build frameworks for viral successBuild content strategies grounded in data-inspired creativityInput into brand playbooks, audience insights, and platform-specific best practices with Brand Marketing Leads

You're a proven leader in social-first creative, ideally from a brand, platform, or cutting-edge/world-class creative agencyDeeply platform-native: TikTok, IG Reels, YouTube Shorts are languages you speak fluentlyA maker-at-heart with a sharp creative POV and instinct for what worksExperience designing or scaling high-volume content systemsObsessed with culture, storytelling, distinctive brand building, and emotional connectionComfortable balancing creative excellence with commercial outcomes and speed.Energised by pace, ambiguity, and the thrill of building something with global impactLIFE@ZURUZURU is on a quest to reimagine tomorrow.

Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.At ZURU, we have cultivated a high-performing culture that encourages excellence.

Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com. WHAT WE OFFER🌱 Culture for Growth🧘 Health Benefits🌎 Global Opportunities💡 Surrounded by an A Player Team💰 Competitive Remuneration🍓 Lots of fresh fruit, coffee, pals fridge and moreZURU – Tomorrow Reimagined🚀ZURU.com | #LI-JK3We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses.

These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.Apply for this job