FULLBEAUTY Brands™
is the premier fashion and lifestyle destination for the plus size customer. We are an online and catalog marketplace offering a curated collection of the finest family of plus size brands and thousands of products.
This is remote role for residents of NY, TX or IN.
POSITION SUMMARY:
The Assistant Digital Marketing Specialist supports the day-to-day execution of marketing initiatives for the Dia Style Subscription business. This entry-level role is designed for an early-career marketer who is eager to learn, develop hands-on experience, and grow within subscription and lifecycle marketing.Reporting to the Director of Brand Marketing, this position works closely with the Dia Style leadership team, cross-brand partners, and external agencies to support subscription-focused campaigns, promotions, and test programs across owned and paid channels.
The role operates with guidance and mentorship, gradually building independence as skills and experience develop.
PRIMARY RESPONSIBILITIES:
- Support the execution of subscription marketing campaigns across owned channels (email, SMS, push notifications) and select paid media channels (SEM, paid social) under the direction of senior team members.
- Assist with building, quality-checking, and launching email and SMS campaigns, following established templates, processes, and approval workflows.
- Partner with the Director of Brand Marketing and broader marketing team to support lifecycle initiatives, including customer acquisition, onboarding, engagement, and retention programs.
- Coordinate with internal teams and external agencies to support campaign timelines, creative asset delivery, approvals, and launches.
- Provide support for creative execution by making simple updates to marketing assets (e.g., email modules, mockups, or promotional materials) using existing guidelines and tools.
- Manage campaign details such as project timelines, briefs, trafficking inputs, and documentation to ensure accurate and timely execution.
- Assist in tracking and reporting on campaign performance, customer behavior, and channel results, helping to compile insights and learn optimization best practices.
- Prepare regular performance reports for email, SMS, paid media, and test initiatives using established reporting tools and templates.
- Maintain promotional calendars, agency trackers, and creative documentation to support team alignment and organization.
- Monitor competitor subscription offerings and marketing tactics to help inform testing ideas and learning opportunities.
MINIMUM QUALIFICATIONS:
- Bachelor’s degree required
- 1–2 years of experience or internship experience in digital marketing, CRM, lifecycle marketing, or a related field (subscription or DTC experience a plus)
- Strong attention to detail, organization, and written and verbal communication skills
- Basic experience supporting or assisting with email and/or SMS marketing campaigns
- Ability to manage multiple tasks and deadlines in a fast-paced, collaborative environment
- Willingness to learn new tools, platforms, and marketing channels with guidance and support
- Familiarity with marketing analytics or reporting tools (e.g., Google Analytics, ESPs, or CRM platforms) is a plus
- Proficiency in Microsoft Office or Google Workspace tools
- Exposure to paid media platforms (e.g., Meta Ads Manager) and/or simple design tools such as Canva is a plus
- Collaborative, proactive mindset with a desire to grow and develop marketing skills
WHY JOIN FULLBEAUTY?
- Competitive Health Benefits (Medical, Dental & Vision)
- Employer HSA Contribution
- 401K Match
- Employee Assistance Program
- Hybrid Work Schedule (Corporate)
- Business Casual Attire
- Wellness Initiatives
- 30% Associate Merchandise Discount Across our Family of Brands
- Employee Discount on Travel, Cell Phone Plans and More
- Generous Paid Time Off Program
- Promote From Within Culture
- Commitment to Being an Equal Opportunity Employer
- Life Insurance Benefits
- Internal charity that supports FULLBEAUTY Brands’ associates and their immediate family members during times of extreme hardship
FULLBEAUTY Brands™
is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability or protected veteran status.
Up to 24 (USD) Hourly