Position Title:
Head of Growth & Demand Generation
Location:
This position is remote and based in the United States. Candidates must be authorized to work in the U.S. Although remote, the role requires residency within the U.S. and includes domestic travel as well as occasional international travel.
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At social.plus, we are on a mission to redefine social networking by providing brands with all the technology they need to deliver curated, engaging and privacy-first social experiences directly within their apps.Our comprehensive suite of pre-built components and cutting edge AI-powered insights enables brands to increase app engagement, retention and revenues while retaining control over their users’ data.Headquartered in London, we power in-app communities for millions of end-users and hundreds of brands globally.
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Your impact:
We are hiring a Head of Growth & Demand Generation to own and scale non-paid and hybrid pipeline creation post-Series A. This role is responsible for turning brand, content, events, partnerships, PR, and community-led initiatives into measurable, repeatable revenue pipeline. You will lead all growth initiatives outside of paid acquisition and classic inbound, working closely with the VP of Marketing (who owns paid, inbound, funnel infrastructure, and product marketing) and Sales leadership. This is a senior individual-contributor plus team-builder role with full ownership of strategy and execution.
While reporting operationally to the VP of Marketing, the role works very closely with the CEO and operates with a high degree of autonomy, including ownership of a dedicated growth budget and decision-making authority across initiatives.
Your day-to-day:
Core mandate:
Increase qualified pipeline and deal velocity through creative, scalable demand generation initiatives. Success is measured on pipeline impact and revenue contribution, not activity volume.
- Growth & Demand Strategy: Own the strategy for non-paid and hybrid demand generation with a clear focus on pipeline creation. Design and execute scalable growth plays across events, partnerships, social and thought leadership, webinars, roundtables, community-led initiatives, and earned media. Identify, test, and scale new channels and formats beyond traditional SaaS playbooks.
- Events & Field Marketing: Own the full events strategy including tier-1, tier-2, owned, and partner-led initiatives. Shift execution away from booth-led tactics toward deal-driven, meeting-first event motions. Define and track clear ROI frameworks per event, including pipeline targets, meetings booked, and conversion rates.
- Partnerships & Ecosystem: Build and manage a portfolio of revenue-relevant partnerships. Design repeatable co-marketing and co-selling motions with partners. Work closely with Sales to activate partners into real opportunities.
- Content, Social & Narrative: Own executive, brand, and product narratives across social and community channels. Drive content and social strategies that support sales conversations rather than vanity metrics. Elevate founder and executive presence where relevant without requiring constant CEO involvement.
- PR & Earned Media: Define and execute a PR and earned media strategy, either in-house or via agencies. Own messaging, story angles, and editorial calendar, ensuring alignment with growth moments and sales priorities.
- Team Leadership & Execution: Lead and grow the demand generation team over time. Set clear goals, prioritization, and operating cadence. Reduce dependency on the CEO for ideation, validation, and execution.
- Cross-functional collaboration: Collaborate closely with the VP of Marketing on attribution, funnel impact, and measurement. Partner with Sales on ICP focus, account-based motions, and deal acceleration. Align with the CEO on strategic narrative and major growth bets, not execution.
What success looks like (12–18 months)?
Non-paid and hybrid channels become a material source of qualified pipeline. Events, partnerships, content, and PR are clearly tied to revenue outcomes. The CEO is no longer directly involved in growth execution. The growth engine is predictable, repeatable, and scalable.
Your ideal profile:
- At least 5 years of experience in B2B SaaS growth, demand generation, field marketing, or ecosystem-led growth.
- Experience in fast-scaling B2B companies, ideally in Series A to C environments, with exposure to rapid growth phases.
- Proven track record of generating pipeline through non-paid or hybrid channels, selling to similar ICPs.
- Strong strategic thinker with a high execution bias.
- Comfortable being measured on revenue outcomes.
- Able to balance creativity with commercial discipline.
