Everspring is a leading provider of education technology and service solutions. Our advanced technology, proven marketing approach, research-based instructional design services, and robust faculty support deliver outstanding outcomes for our university partners, powering their success online.
In support of the company mission, the Email Marketing Manager will manage the strategy, creative deployment and day-to-day execution of email marketing campaigns for University partner programs that result in new business based on metrics and customer-informed data. You will be the in-house expert on the best practices and most efficient methods to set up, execute and report on email campaigns and nurture programs throughout key funnel stages: inquiry, nurture, opportunities, dormant, closed won/lost.
This role requires understanding how Adobe Marketo fits within our lead flow, including how lead statuses and upstream and downstream systems impact nurture streams and reporting. You will be expected to support improvements to email tracking and campaign measurement within Marketo.This role reports to the Manager of Marketing & Digital Solutions and is located in Chicago, offering a hybrid work environment with a minimum of 3 days required in the office every week and additional days as business needs arise.Responsibilities:
- Work collaboratively and proactively with internal marketing teams including marketing managers, designers, copywriters, and project management to translate campaign ideas into effective email assets.
- Design and build quality email campaigns, applying strong principles of email design, typography, and layout; the ability to independently execute well-designed email assets is preferred.
- Translate email designs from Figma into responsive Marketo email templates, partnering with design to ensure usability, accessibility, and accurate execution across email clients.
- Execute actionable marketing campaign elements including email sends, personalization, segmentation, and nurture program execution, with a clear focus on quality deliverables and results.
- Nurture leads across all opportunity stages using automated campaigns and batch programs to advance prospects through the pipeline with targeted email tactics.
- Implement testing methodologies (A/B) across email including subject lines, preheaders, content, images, frequency, send schedules, and segments to continually improve overall initiatives and meet goals.
- Deliver analytics and results for email campaigns; analyze, optimize, and attribute campaign success of email efforts.
- Partner with web and SEO to align email journeys with the on-site experience.
- Manage list operations, segmentation, and audience governance to prevent cross-contamination across partner and program audiences.
- Support the setup, maintenance, and optimization of lead scoring programs within Marketo.
- Monitor Marketo program readiness and core data dependencies, including lead status alignment and sync impacts, to support accurate routing, suppression, and reporting.
- Other duties as assigned
Requirements:
- Bachelor’s Degree (BA/BS) in Marketing, Communications or another related field
- 2+ years of experience in email marketing and marketing automation (triggered and batch)
- Experience with a complex marketing automation platform (Marketo preferred or equivalent experience)
- Marketo Business Practitioner Certification is required for this role
- Experience deploying and managing multiple email campaigns on a daily across complex, multi-partitioned environments, with disciplined list management, segmentation, and governance to ensure accurate targeting and prevent cross-contamination
- Possess a strong understanding of functional design and typography to produce consistent, clean and compelling layouts, icons and graphics that achieve email objectives
- Demonstrated ability to successfully influence multiple stakeholders and participate on cross-functional teams through reporting results and presenting opportunities
- Strong attention to detail, excellent organizational skills and ability to manage multiple projects and responsibilities simultaneously
- Strong computer skills including proficient use in/of the Microsoft Office suite, HTML and CSS for email QA and rendering, CRM platforms, Marketing Automation platforms, Adobe creative suite, and digital marketing analytics platforms
- Preferred: deliverability fundamentals and email compliance best practices
Everspring is an equal opportunity employer.About EverspringEverspring is a leading provider of education technology and service solutions. Our advanced technology, proven marketing approach, research-based instructional design services, and robust faculty support deliver outstanding outcomes for our university partners, powering their success online. Everspring offers a range of full-service turnkey solutions, as well as standalone single service offerings, and innovative self-service products that enable universities to establish and maintain themselves as leaders in the digital delivery of education.
Based in Chicago, Everspring serves a growing number of colleges and universities. Built In Chicago has named us one of the "Best Places to Work" in 2021, 2022, 2023, 2025 and 2026. We were also certified as a Great Place To Work® in 2022, 2023, 2024 and 2025.Compensation offered at Everspring will be determined by factors such as location, level, job-related knowledge, skills, and experience.
Position Location:
Illinois
The base salary hiring range for this position is: $70,000 to $80,000.
This role is eligible for incentive compensation or equity. We offer benefits that include hybrid work arrangement, paid parental leave, medical, dental and vision insurance, FSA, HSA, employer-paid short-term and optional long-term disability, 401k with an employer match vested immediately, a generous PTO plan that accrues with tenure, professional development, tuition reimbursement program, discounted onsite gym, optional pet insurance and more!EEO Note:Everspring is an equal opportunity employer that is committed to diversity and inclusion in the workplace.
We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Everspring makes hiring decisions based solely on qualifications, merit, and business needs at the time.
