Description
Manager, Digital Marketing (Contract)
Responsibilities
You will be responsible for building and scaling Botrista’s digital acquisition engine across paid social, search, and SEO, with a focus on generating qualified inbound leads for our sales team.
1. Performance Marketing (Hands-On Execution)
- Own Meta lead generation campaigns (Facebook/Instagram)
- Build, optimize, and scale paid acquisition across Meta and Google
- Create and iterate on audiences, ad sets, creative, and landing page flows
- Improve lead quality and cost per lead
- Monitor daily campaign performance and make adjustments without hand-holding
2. SEO & Web Optimization
- Own SEO strategy and implementation across botrista.com
- Improve organic traffic and inbound lead volume
- Conduct keyword research, competitor analysis, and content strategy
- Optimize site structure, page speed, metadata, and on-page SEO
- Identify opportunities for new landing pages targeting restaurant owners and operators
3. Conversion Optimization
- Build and test landing pages optimized for lead capture
- Run A/B tests across creative, copy, forms, and targeting
- Improve conversion rates at every stage of the funnel
4. Cross-Functional Partnership
- Partner with Sales to ensure lead quality
- Work with Product/Brand teams as needed for messaging and creative assets
- Develop a clean feedback loop with SDRs/AEs so paid campaigns evolve fast
5. Own the Digital Growth Roadmap
- Set the weekly/monthly experimentation plan
- Establish baselines, targets, and channel priorities
- Identify new channels worth testing over time
Requirements
Requirements
- 4+ years of hands-on digital marketing experience
- Proven success running Meta lead gen campaigns (must)
- Experience with SEO strategy and implementation (must)
- Comfortable running Google Search campaigns
- Strong in analytics: interpreting data, spotting trends, making decisions
- Experience creating or optimizing landing pages (Webflow, Wordpress, Unbounce, etc.)
- Able to work independently — low ego, high ownership
- Bonus: experience targeting SMB, restaurant, or franchise audiences
Impact
Within 90 days, you will have:
- Launched and optimized Meta ads in our core markets (NY/SF/Chicago/Miami)
- Reduced cost per qualified lead
- Improved lead quality sent to sales
- Built a 3-month digital experiment roadmap
- Fixed foundational SEO issues and improved ranking for key restaurant keywords
- Published or guided development of new landing pages optimized for conversion
Within 6 months:
- Botrista has a reliable, scalable inbound pipeline
- Organic traffic is trending up meaningfully
- Paid channels are predictable, efficient, and optimized weekly
Benefits
- 3-month Contract
- 40 hours per week
- $[35-45]/hour
- Potential for full-time conversation after initial 3 mo period
