Manager, Demand Gen - Acute & Ambulatory Services

LocationHoffman Estates, Illinois, United States | Hudson, Ohio, United States

TypeOnsite

Sub

PartsSource is the

leading technology and software platform for managing mission-critical healthcare equipment. Trusted by over 5,000 US hospitals and 15,000 clinical sites, PartsSource empowers providers and service organizations to maximize clinical availability for patient care and automates the procurement of parts, services and training through a unique digital experience.PartsSource team members are deeply committed to our mission of Ensuring Healthcare is Always On®, which is foundational to our success and growth.

Our vibrant culture is built upon aligned values, shared ownership, mutual respect, and a passion for collaborating to solve complex customer problems.The Manager, Demand Gen - Acute & Ambulatory Services owns demand programs that create and accelerate pipeline for Enterprise Services across priority healthcare segments. This role builds quarterly campaign plans tied to pipeline targets, executes integrated programs across digital and field channels, and partners closely with Sales, Product Marketing, and Marketing Operations to prove impact.This is a hands-on builder role.

You will run campaigns end-to-end, coordinate cross-functional inputs, and operate in a metrics-driven cadence where speed, performance, and pipeline contribution matter.

What You’ll Do

Revenue & Pipeline Ownership

(Marketing – Demand Generation: Lead Generation, Lead Management)

Own quarterly Services demand targets for assigned segments, including meetings, opportunities, and pipeline influenced
Build quarterly program plans with defined audiences, offers, expected yield, budgets, and timelines
Provide weekly readouts on performance, constraints, and actions to close gaps
Ensure programs are prioritized based on revenue impact and sales alignment

Campaign Architecture & Execution

(Marketing – Demand Generation: Campaign Planning & Execution)

Design and launch integrated campaigns across paid, email, web, partners, SDR plays, and field programs
Create campaign briefs defining audience, buyer problem, offer, CTA, journey, and handoffs
Coordinate creative and content inputs to ensure assets align to buying stage needs
Run production for webinars and virtual programs in partnership with Events & Field Marketing

ABM & Account-Focused Demand

(Marketing – Demand Generation, Sales Enablement)

Execute account-focused plays for priority enterprise accounts in partnership with ABM and Sales
Translate intent and account signals into actions across ads, journeys, landing experiences, SDR sequences, and field touches
Support account tiering inputs, contact acquisition, and buying group coverage plans
Drive engagement across multiple personas within target accounts

Sales & SDR Partnership

(Sales Enablement: CRM Optimization)

Co-own meeting goals with Sales and SDRs, including pre-event outreach and post-engagement follow-up
Build follow-up playbooks with sequences, talk tracks, enablement snippets, and next-step offers
Ensure SLA adherence and close the loop on lead and account disposition
Improve quality and conversion through disciplined handoffs and feedback

Lifecycle, Measurement & Optimization

(Marketing Automation; Sales Revenue Operations: Performance Metrics & Reporting)

Build nurture streams that move engaged accounts toward meetings and opportunities
Segment follow-up by persona, stage, and engagement behavior to improve conversion
Track performance across engagement, meetings, opportunities, pipeline, velocity, and ROI
Partner with Marketing Ops on campaign setup, UTMs, taxonomy, routing, and attribution
Run structured tests to improve audience, message, offer, channel mix, and conversion paths

What You’ll Bring

Your Background

6+ years of B2B demand generation experience; 3+ years in enterprise or complex sales cycles
Proven ability to build integrated campaigns tied to pipeline outcomes
Strong experience with marketing automation and CRM systems with disciplined lifecycle execution
Familiarity with ABM execution and account-priority models
Strong project management skills across multiple programs and deadlines

Preferred

Experience marketing enterprise or managed services in healthcare or regulated industries
Experience partnering closely with SDR teams and sales leaders
Comfort using intent and account engagement data to shape targeting and outreach
Experience running webinars, executive events, or field programs

Who We Want to Meet

Act Like an Owner – Accountability & Execution: You own demand programs end-to-end and deliver measurable pipeline.
Serve with Purpose – Customer Centric: You design campaigns around buyer needs and service outcomes.
Adapt to Thrive – Managing Ambiguity: You move quickly as priorities, signals, and offers evolve.
Collaborate to Win – Influence & Communication: You partner tightly with Sales, PMM, and Ops to drive results.
Challenge the Status Quo – Continuous Improvement: You test, learn, and optimize to improve conversion and ROI.

Benefits & Perks

Competitive compensation package with salary, incentives, company ownership/equity, and comprehensive benefits (401k match, health, college debt reduction, and more!)

Career and professional development through training, coaching and new experiences.

Hybrid culture with new & beautiful workspaces that balance flexibility, collaboration, and productivity.

Inclusive and diverse community of passionate professionals learning and growing together.

Interested?

We’d love to hear from you! Submit your resume and an optional cover letter explaining why you’d be a great fit.

About PartsSource

Since 2001, PartsSource has evolved into the leading technology and software platform for managing mission-critical equipment, serving over half of the U.S. hospital infrastructure. Our digital systems modernize and automate the procurement of parts, services, technical support, and training for HTM professionals to efficiently and effectively maintain their mission-critical equipment. PartsSource employs over 700 employees nationwide that committed to supporting healthcare providers and ensuring healthcare always on.In 2021, Bain Capital invested in the business, further accelerating our growth and positive impact within the healthcare industry.

EEO

PartsSource, Inc., and its affiliates and subsidiaries, provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.Legal authorization to work in the U.S.

is required.