Description
Why Praecipio?We Are On a Mission to Build Connected Enterprises, One Organization at a Time.At Praecipio, we don’t just deploy tools; we integrate them seamlessly, aligning your strategic vision and the teams executing it. We understand that tech’s true value lies in how it’s used—empowering, not complicating. We leverage our VISTA approach to dive into the heart of your business, aligning strategies, processes, and people. We’re the hands-on experts who get the right shit done, redefining how you work, not just the tools you use.We are seeking a versatile and motivated Marketing Coordinator to support our Director of Marketing in executing high-impact campaigns and events.
This is a dynamic role that bridges the gap between creative design, digital operations, and event logistics.Day to Day ExpectationsEvent Management (Digital & Physical)
- Assist with the full lifecycle of client events, from building RSVP landing pages to handling venue logistics and providing on-the-ground coordination.
- Assist with planning and execution digital workshops and webinars, handling technical setup, promotion, and post-event follow-up of digital events performed by our SMEs.
- Travel within the USA and Canada may be occasionally required.
Content Creation & Brand Design
- Create visually appealing assets for digital ads, website graphics, social media, and printed sales collateral using Adobe Creative Cloud tools and Canva.
- Draft engaging copy for emails, blogs, and social posts, leveraging Artificial Intelligence tools to streamline the drafting and editing process.
- Own the social content calendar (On LinkedIn in particular), engaging with our audience to drive organic growth.
Marketing Operations & Tech Stack
- Update and maintain website content and landing pages (HubSpot CMS experience preferred).
- Assist in managing the marketing data within HubSpot CRM to ensure leads/RSVPs/Opportunities are tracked and routed correctly.
- Act as a face of the marketing team, presenting updates to stakeholders and interacting confidently with prospects and clients.
Requirements
Basics
- Minimum 1 year of experience planning and operating high-value in-person client events, from initial landing page builds that collect RSVPs to event coordination.
- Minimum 1 year of experience planning and operating online digital webinars and workshops.
- Demonstrable knowledge of social media platforms and social account content management (in particular, LinkedIn).
- Excellent written and oral communication skills; comfortable speaking and presenting face-to-face with prospects, clients, and internal stakeholders as needed.
- Occasional travel within the USA and Canada
- A motivated professional excited to work with people on proactive approaches to problem-solving.
Nice to Haves
- Demonstrable experience leveraging industry-standard graphic design tools (Adobe Photoshop CC, Illustrator CC, Canva, or comparable) for branded advertising, web graphics, and printed sales materials.
- Experience leveraging common website CMS systems (HubSpot CMS preferred) for online advertising, organic promotion, and event logistics.
- Experience leveraging common CRM tools (Salesforce, HubSpot preferred).
- Leveraging Artificial Intelligence tooling to assist with efficient copywriting and content generation.
- Demonstrable experience in B2B Marketing for enterprise businesses.
- Competency with HTML, CSS, and JavaScript.
- Understanding of common paid advertising platforms (Google Ads, LinkedIn Ads, Meta Ads).
- Understanding of current-day marketing measurement and analytics best practices.
- Experience with work management tooling such as Jira, Monday, Asana, etc.
Benefits
Compensation: 60,000-65,000 CADRetirement: Group RRSP with employer matching up to 4%.Insurance: Dental, Vision, Health & Life
