Demand Generation Manager
Location: Remote Reports to: SVP Marketing Team: MarketingAbout PavilionPavilion exists to give GTM operators a place where the pressure lets up and the answers are real. It brings together people who are actually in the seat across marketing, sales, customer success, partnerships and RevOps. To solve urgent problems and push the GTM conversation forward. We put the right people, in the right rooms, in order to have the right conversations. About the RoleThe Demand Generation Manager is responsible for driving qualified membership pipeline and revenue growth for Pavilion's global professional community.
You'll build and execute integrated campaigns that attract the right professionals to Pavilion, nurture them through the consideration journey, and convert them into engaged members. This role is best suited for an all-around athlete: someone who can think conceptually about campaign design as well as build a smart, focused marketing dashboard to track results. This role is for someone who can work well as an individual contributor within a small marketing team and also reach out across departments to drive a coordinated acquisition journey for our ICP. What You'll DoStrategy & Planning
- Own the member acquisition strategy and execution
- Develop integrated campaign strategies that leverage multiple channels (digital, events, community, partnerships, referrals) to drive awareness and conversion
- Build and manage the demand generation budget, ensuring efficient CAC and strong ROI across programs
- Collaborate with Sales and Member Experience teams to define ideal member profiles and qualification criteria
- Create testing roadmaps to continuously optimize conversion rates across the funnel
Campaign Execution & Management
- Design and execute multi-touch campaigns targeting key personas (CROs, VPs of Sales, customer success leaders, marketing executives, etc.)
- Manage campaign calendars and cross-functional execution across Content, Design, Events, and Digital teams
- Oversee paid media strategy and execution (LinkedIn, Google, display, retargeting, etc.)
- Build email nurture programs that educate prospects on Pavilion's value and move them toward membership
Community-Led Growth & Events
- Leverage Pavilion's existing member community as a growth engine through referral programs, member stories, and advocacy initiatives
- Partner with Events and Chapter teams to use experiences (virtual events, chapter previews, flagship conferences) as conversion moments
- Build case studies and social proof assets featuring member success stories
Pipeline Generation & Management
- Own MQL/SQL generation targets and work closely with Sales on lead handoff and conversion
- Monitor and optimize conversion rates at each funnel stage
- Create closed-loop reporting with Sales to track campaign influence and member source attribution
Analytics & Optimization
- Build dashboards to track demand gen performance: pipeline generated, CAC by channel, conversion rates, campaign ROI
- Conduct regular campaign post-mortems and share learnings across Marketing
- Analyze member acquisition data to identify trends, opportunities, and areas for improvement
- Test and optimize messaging, offers, landing pages, and CTAs to improve performance
- Provide regular reporting to leadership on pipeline health and forecast
Cross-Functional Collaboration
- Partner with Sales to ensure lead quality, provide feedback loops, and align on target accounts
- Work with Product Marketing to translate member value propositions into compelling campaign narratives
- Collaborate with Content Marketing to develop assets (guides, webinars, tools) that support demand gen campaigns
- Coordinate with Brand and Creative teams on campaign design and asset development
- Align with Member Experience on onboarding and early member journey to improve conversion and retention
What You BringRequired Experience
- 5-7+ years of demand generation, growth marketing, or integrated campaign experience
- Proven track record of making a meaningful contribution to pipeline and revenue targets
- Experience with membership, community, or subscription business models strongly preferred
- Deep expertise in digital marketing channels: paid social, SEM, email, content syndication, webinars
- Hands-on experience with marketing automation (HubSpot) and CRM systems (Salesforce)
- Strong analytical skills with ability to translate data into strategy and action
Required Skills
- Execution excellence: Track record of managing complex campaigns from concept through measurement
- Data fluency: Comfortable with funnel metrics, attribution models, and ROI analysis; able to make data-driven decisions
- Collaboration: Experience working cross-functionally and building strong partnerships with Sales, Product, and other stakeholders
- Agility: Comfortable in fast-paced environments with ability to test, learn, and iterate quickly
- Community mindset: Understanding of how peer influence, belonging, and identity drive decision-making in professional communities
Preferred Qualifications
- Familiarity with community-led growth and advocacy program development
- Knowledge of attribution modeling and multi-touch attribution
What We Offer
- The opportunity to shape the future of Pavilion’s member experience and community programs.
- A collaborative and supportive work environment with a passionate team.
- A role where your contributions will directly impact thousands of professionals and their careers.
Pavilion is an equal opportunity employer committed to building a diverse and inclusive team. We welcome applications from candidates of all backgrounds.
