Be yourself at Protolabs
Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. We are an equal opportunity employer, and we are committed to building a diverse team that feels they are valued in the workplace. So do you feel you do not meet every single requirement but still intrigued? We encourage you to still apply! You can help make our company even better. We do not discriminate based on race, color, national origin, sexual orientation, gender, age, mental or physical ability, or any way you represent yourself. We strongly believe diversity makes for more successful teams. Why Protolabs?We are the leaders in digital manufacturing. We hire doers, makers, and creative thinkers who tackle our roles with an entrepreneurial spirit. Our culture is centered around meaningful work that brings new and innovative products to market at unprecedented speeds. We are a diverse team that comes from all walks of life and take pride in our team who is smart, genuine, humble, and passionate about what we do. It’s our people who fuel our creativity and make our culture feel like home. We are looking for a full-time
Marketing Content Specialist
to join our team in Amsterdam. As a Marketing Content Specialist, you will lead positioning, messaging, and content execution—focused heavily on writing—to drive brand awareness, engagement, and demand generation for Protolabs in the EMEA region. You will develop strategic content, ensure brand consistency, and craft compelling stories across digital channels. Working closely with the global brand team and regional channel specialists, you will deliver impactful communications that support growth objectives.
The role blends strategy with hands-on execution.What you'll do:
Content Strategy & Editorial Management
- Own the content roadmap aligned to marketing goals and product priorities.
- Build and maintain a unified editorial calendar across paid media, organic social, email, video, campaigns, and long-form content.
- Use keyword research to identify opportunities for web content in collaboration with global team
- Drive development of messaging frameworks and value propositions for campaigns and product storytelling.
- Oversee freelance writers; provide briefs, editorial guidance, and quality control.
- Partner with global brand team to ensure consistency in brand positioning, messaging, and voice + tone.
Content Creation & Copywriting
- Write compelling copy for campaigns, landing pages, emails, newsletters, social media posts, blog articles, case studies, and video scripts.
- Research technical topics and maintain accuracy of information across regional comms, including nuances of EMEA product offering
- Tailor tone, format, and messaging for different audiences and stages of the funnel.
- Edit copy for account-based marketing (ABM) and demand generation teams.
- Support SEO and CRO efforts with strong, performance-driven content.
- Serve as the regional point of contact for global PR requests, sponsorship requests and initiatives, which requires partnership with the global corporate communications manager.
- Make thoughtful use of AI tools and implement best practices for AI-generated content.
Social Media Management
- Develop, manage, and continuously optimize the organic social media strategy for the EMEA region.
- Collaborate closely with demand generation specialists to align organic content with paid and always-on demand generation initiatives.
- Maintain and evolve the social media calendar as part of the broader editorial calendar.
- Monitor social performance analytics and collaborate with channel owners to improve engagement, reach, and content effectiveness.
Campaign Planning & Execution
- Develop integrated marketing campaigns from concept to execution, coordinating across the entire marketing team, including channel owners.
- Manage creative briefs, timelines, deliverables, and cross-functional workflows.
- Work closely with channel specialists (digital, CRM/email, design, video, and social) to ensure unified messaging and execution.
- Monitor performance analytics and collaborate on optimization improvements for continuous growth.
Brand Communications & Messaging Governance
- Ensure brand consistency and tone of voice across all regional marketing assets.
- Translate complex product and engineering insights into clear, customer-centric messaging.
- Support regional leadership and internal teams with communication materials when needed.
- Partner closely with product, sales, customer service, and global marketing to align storytelling and share insights.
What it takes:
- Bachelor’s and preferably Master's degree, either in media, journalism, marketing, or communications.
- 5+ years of marketing or communications experience and experience with writing, content development, and content strategy.
- Excellent written and oral communication skills a must; can maintain a professional voice, but one that’s not void of personality.
- Strong grasp of digital marketing channels and what content works best for those channels.
- Experience working with art directors and designers in a creative environment.
- Attention to detail and appreciation for brand consistency driven by brand guide required; familiarity with one of the major style guides (AP Stylebook/Chicago Manual).
- Independent worker capable of managing multiple projects in parallel with the ability to quickly learn technical information and apply it in a fast-paced environment.
- Familiarity with CMS platforms like Umbraco or WordPress, and a solid grasp of the mechanics of SEO and leveraging website content to drive in-bound traffic to the site.
What's in it for you?
- Part of our incredible journey is clearly down to our amazing team, and we strongly believe in giving people a space to truly, authentically be themselves. We also believe that treating our employees well and sprinkling a great place to work with some nice perks can make work a little sweeter.
- Annual company bonus. We celebrate success together! Employees are not only rewarded for their achievements but also for contributing to the overall success of the business.
- Wellness and well-being with access to OpenUp psychologists, practice mindfulness with Headspace and tons more.
- Doggo-friendly office. We are big pet lovers and fully encourage hanging out with your (and your colleagues’) furry friends in the office
- Daily Lunch and snacks are provided in the office; it's a moment for our teams to connect and recharge. Shared meals strengthen our bonds and fuel collaboration.
- We offer learning and development days to be used for training or on volunteering, money to spend on learning courses, events, trainings, Access to our in-house LEARN platform with diverse courses, training, and workshops, In-house 3D Printing and much more!
- Follow us on Instagram to see what Life at Protolabs is all about!
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