Director, Paid Media Operations at EDA Data

About the Role

We are seeking a highly strategic and operationally driven Director of Paid Media Operations to lead the execution, optimization, and innovation of paid media campaigns across our diverse client portfolio.This role oversees the Paid Media team, ensuring operational excellence, performance consistency, and scalable campaign management across channels. The Director will work closely with Account Management, Strategy, and Sales teams to deliver measurable client results, drive revenue growth, and continuously advance our paid media capabilities.This is a leadership role ideal for a hands-on, data-informed leader who thrives on building efficient systems, mentoring talent, and pushing boundaries in paid media performance.

Key Responsibilities

Operational Leadership

Oversee the day-to-day execution of paid media campaigns across search, social, programmatic, display, video, and emerging platforms.
Design and implement best-in-class operational frameworks for campaign setup, QA, optimization, and reporting.
Ensure accuracy, efficiency, and quality across all media processes and deliverables.
Partner with Analytics, Creative, and Strategy teams to ensure campaigns are data-driven, on-brand, and performance-oriented.

Team Development & Management

Lead and mentor a team of Digital Marketing Specialists and Media Managers, fostering professional growth, collaboration, and accountability.
Build a culture of operational rigor, innovation, and performance excellence.
Define clear goals and KPIs for team and individual performance.

Cross-Functional Collaboration

Work closely with Account Management and Sales to align media strategies with client objectives, budgets, and KPIs.
Support new business initiatives with media strategy insights, forecasts, and operational plans.
Collaborate with Strategy and Analytics to translate campaign insights into actionable client recommendations.

Performance & Innovation

Drive continuous improvement in campaign efficiency and ROI across all paid media channels.
Evaluate and test emerging tools, platforms, and technologies to enhance campaign delivery and measurement.
Manage paid media budgets across clients, ensuring optimal allocation, pacing, and forecasting accuracy.
Oversee development of reporting frameworks that deliver clear, actionable insights for internal and client stakeholders.

Qualifications

7+ years of experience in digital advertising or performance marketing, with at least 3 years in a leadership role within an agency or similar.
Deep expertise across Google Ads, Meta, LinkedIn, YouTube, and programmatic DSPs.
Strong background in campaign operations: trafficking, tagging, tracking, QA, data governance, and attribution.
Proven success in managing multi-channel campaigns and scaling operational processes.
Demonstrated leadership experience with the ability to inspire, coach, and develop high-performing teams.
Exceptional collaboration skills, with experience working cross-functionally with Account, Strategy, and Analytics.
Data-driven mindset with strong analytical and reporting capabilities.
Familiarity with performance tools (e.g., Google Analytics, Looker, Data Studio, Supermetrics)

Perks/Benefits:

Competitive compensation
We believe in propelling people to the best version of themselves.
We offer medical, dental, vision, FSA, 401k, life insurance products and more!
8 paid holidays + FTO.
Fitness membership reimbursement! We believe physical and mental health is important.
You’ll work in a highly collaborative and flexible environment.
We offer both on-site and remote opportunities!
We are growing but highly value relationships.

Fusable is committed to providing equal employment opportunities in all employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship status, marital status, age, disability, protected veteran status, sexual orientation or any other characteristic protected by law.Fusable participates in the E-Verify program.View the Participant & Right to Work Poster in English | Españolhttps://www.e-verify.gov/employers/employer-resources?resource=30Equal Opportunity Employer

Life at EDA Data

EDA is insight you can act on.

There's no end to market data these days. So, how do you know you're getting the right data? Information, in other words, that guides your market decisions and points you to qualified prospects.

EDA is the way. Put simply, EDA brings insight to data. Which is why more and more forward-thinking companies use EDA both for strategic planning and tactical execution.

How does EDA help? We provide a wealth of insight into industrial equipment purchasing, so you can do more: Exploit marketing opportunities. Inform your sales, service and dealer strategies. And see regional hot spots, growth trends and emerging markets. Right down to actual prospect addresses and purchasing histories.

Our platform of transaction-based data allows you to pinpoint actionable opportunities. You see what no other information source provides. It's all signal, no noise. It's both brand and market specific. It's up-to-the-minute and historic. It's big picture and customer-targeted.

The decisions you make are only as good as your insight.

EDA is a division of Randall-Reilly and is the only comprehensive source of equipment-based market insight in the U.S.

Thrive Here & What We Value

Propelling people to the best version of themselves

Competitive compensation

Medical, dental, vision, FSA, 401k, life insurance products and more!

11 paid holidays + PTO

Fitness membership reimbursement

Highly collaborative and flexible environment

Growing but highly valuing relationships</s>

Director, Paid Media Operations