Digital Paid Media & SEO Specialist
Alloy is seeking a skilled Digital Paid Media & SEO Specialist to support our growing Paid Media & Search Department. This is an excellent opportunity for a results-oriented, self-motivated professional to contribute to a variety of client campaigns using data-driven optimization strategies.
Primary Responsibilities
This role combines the key functions of a Paid Media Analyst and a Search Engine Optimization Analyst.
Paid Media (SEM/PPC)
- Collaborate with the performance marketing team to develop, execute, and maintain an efficient, scalable paid search strategy for clients.
- Manage and optimize paid search campaigns across platforms, including Google Ads, Bing Ads, LinkedIn, and Meta.
- Manage various campaign elements such as ad copy creation, bid management, and budget allocation.
- Monitor and evaluate campaign results, performance, and KPIs across relevant advertising channels
- Analyze campaign data, generate insightful reports, and provide actionable recommendations for continuous optimization and improvement.
- Maintain clear and regular communication with clients and the internal team on campaign status, performance, goals, and optimizations.
Search Engine Optimization (SEO)
- Provide SEO analysis and recommendations in coordination with the elements and structure of websites and web pages.
- Perform extensive keyword research and analysis to identify relevant, high-performing search terms, and uncover new opportunities.
- Optimize existing content and assist in the creation of new SEO-focused content to increase incoming traffic.
- Monitor and evaluate search results and search performance across major search channels.
- Stay updated with SEO, search engine, social media, and internet marketing industry trends and developments.
- Collaborate with marketing and advertising teams to execute elements of a client’s digital marketing strategy.
Qualifications
- Experience: 4-6 years of demonstrable experience in paid search, preferably working at a marketing agency..
- Paid Media Proficiency: Proven proficiency in managing paid search campaigns on Google Ads and Bing Ads. Experience with other relevant digital advertising platforms (LinkedIn & Meta) is a plus.
- Analytical Skills: Strong analytical skills and the ability to derive actionable insights from campaign data using tools like Google Analytic.
- SEO Tools: Familiarity with keyword research tools (e.g., Google Keyword Planner, SEMrush).
- Certifications: Google Ads Certified and Google Analytics Certified are required. Experience working with Google Search Console and Google Tag Manager is also required.
- Education: A bachelor’s degree in a related field (Marketing, Advertising, Finance, Economics, or Business Development) is desired.
- Soft Skills:
- Strong attention to detail and ability to manage multiple campaigns and projects simultaneously.
- Excellent written, oral, and verbal communication skills.
- High levels of integrity, autonomy, self-motivation, and an eagerness to learn.
Location & Requirements
This is a Hybrid/In-person and remote role. Being based within 30 miles of Atlanta, GA is preferred.
