Senior Marketing Operations Manager

Overview

Key Responsibilities

Marketing Technology & Automation

• Own configuration, optimization, and maintenance of HubSpot Marketing Hub workflows, campaigns, lead scoring, and lifecycle stages.
• Manage integrations between HubSpot, Salesforce, and 6sense, ensuring seamless bi-directional data flow across all systems.
• Build and maintain automation frameworks and workflows for lead routing, enrichment, deduplication, and attribution modeling.
• Implement and govern data normalization processes for company, contact, and account records across CRM and MAP.
• Partner with IT, sales, customer success, and rev ops to maintain sync integrity and prevent API errors or sync failures and ensure cross-functional visibility.

Data Management & Analytics

• Establish data quality standards and auditing processes to ensure accuracy of campaign, lead, and opportunity data.
• Design and maintain dashboards across HubSpot, Salesforce, and BI tools to visualize funnel performance, campaign ROI, and account engagement.
• Leverage 6sense intent and engagement data to refine audience segmentation, lead scoring, and nurture programs.
• Partner with Finance and Rev Ops to align marketing metrics with pipeline and revenue reporting.

Process Optimization & Governance

• Document and enforce standard operating procedures for campaign execution, reporting, and data governance.
• Implement lead management frameworks (MQL → SQL → Opportunity) and continuously refine them based on conversion performance.
• Support demand generation, ABM, and lifecycle marketing teams by designing scalable, automated campaign infrastructure.
• Ensure compliance with GDPR, CCPA, and other data privacy regulations across marketing systems.

Cross-Functional Collaboration

• Act as the primary technical liaison between marketing, sales, and IT.
• Train and enable marketing users on system best practices, workflows, and reporting.
• Partner with the GTM analytics and operations teams to evolve attribution and forecasting models.

Required Skills & Experience

• 3–5 years in Marketing Operations, Revenue Operations, or related technical roles in B2B SaaS.
• Expert-level proficiency with HubSpot, Salesforce, and 6sense (including configuration, API integrations, and custom field mapping).
• Deep understanding of lead management, data architecture, and multi-touch attribution models.
• Strong knowledge of data hygiene, enrichment tools (e.g., ZoomInfo, Apollo, etc.), and data normalization frameworks.
• Proven ability to translate complex GTM metrics into actionable insights and executive-level dashboards.
• Experience with advanced reporting for PE backed organizations.
• Comfortable operating in high-growth, cross-functional environments with competing priorities.