We are DemandScience, a global company which never stops innovating in our mission to provide the healthiest and most predictive global B2B data and intelligence for our customers. Our clients include sales and marketing professionals at global companies. Excellent execution is in our DNA. We provide innovative AI-analytics merged with enriched data to identify your next in-market prospects and customers at scale.
Position Summary:
Designing, creating, anddeliveringsocialengagementprogramsthroughvariousmarketingchannelstosupportexpansionandgrowthofthecompanybrandandsolutions, providingoversighttotheassignedcompany/brandsocialmediachannelsandcontent (bothpaid/sponsoredandorganic) withtheobjectiveofcreatingbrandawareness, buildingloyalcommunities/following, andinfluencingrevenue.
Essential Job Functions “What You’ll Do”:
- Collaborateswithinternalteamsandcross-brandmarketingleaderstoconceptualizeandoverseethecreationofdigitalstrategiesandassetswith a focusonsocialmediaandoverallsocialengagementfootprint
- Developsandimplementstrategiesandtacticalplanstoengagewithexternal B2B communitiesandinfluenceraudiences.
- Participatesincreating, buildingandexecuting a globalsocialmediastrategy.
- CreatesandmanagesPaidandOrganicStrategiesandroadmapacrossallownedsocialchannels.
- Works withoutsidevendorstosupportsocialmediaand 3rd partyplatformneeds.
- Createsandimplementsocialmediaadvertisingcampaigns.
- Ownssocialmediaemployeeprogram, includingcommunicationsandmethodologiesforincreasingemployeeengagement
- Works withinternalteamsandvendorstosupporttheproductionofcontentincludingblogposts, whitepapers, infographics, andvideos.
- Works crossdepartmenttosourceappropriatematerialsforsocialmediaownedmedia.
- Curatesanddisseminaterelevantindustryinformationfordistributionacrossbrandedsocialmediaplatformsandemployeesocialprograms.
- Buildssociallisteningprogramtotrackindustrysegments, clients, andcompetitorsandcompileinformationtosharewiththemarketingteamandtoinfluencemarketingprogramswhereappropriate.
- Leverages a rangeofengagementtypesincludingposts, surveys, video, onlineevents, livesocialopportunities, podcasthosting, etc.
- Builds, maintains, andprovidessocialmediareportingandinsightsmaterial. Strategizeandmaintain a socialeditorialcalendar.
- Providesoptimizationrecommendationsfortargeting, creativeandbudgets
Essential Qualifications “What You’ll Need”:
- Bachelor's Degree in Science, Marketing, Advertising or a relatedfield
- 5-7 years Social marketingexperienceineitheranagencyworkingwith B2B clientsorin a corporate B2B environmentincludingsocialmediamanagement
- Leadershipexperiencewithdemonstratedsuccess.
- Experience workingwithsocialmediamanagementplatformssuchasSprout Social, Oktopost, Sprinklr, orcomparableplatform
- Experience withsocialmediamanagementviachannelsincluding Facebook, Twitter, LinkedIn, Instagram, YouTube, Reddit, TikTok andSlideShare
- Works with a rangeofaudiences, buildingcommunities, andinfluencermarketing
- Stronganalyticsbackground; comfortableleveragingdatatomakerecommendationsanddecisions
- Meticulousattentiontodetailtodocumentactivities, anticipateproblems, planschedulesandmonitorperformanceaccordingtodeadlinesandpriorities.
- Abilityanddesiretotakeonanychallengeandworkcross-functionallywith a globalteam.
- Abilitytothinkcreativelyandhastheinitiativetopresentnewideas.
- Proficientinmanaging PAID campaignexperiencesviasearch, display, socialpreferred
- Familiarwithimplementationofon-page SEO strategies
- Experience managing a WordPresswebsite
- Familiarwith Adobe Suite, Microsoft Office, Google Analytics, Console, Adwords, andTag Manager platforms.
- Abilitytoworktowardgoals, meetdeadlines, andcontributepositivelytotheteamenvironment
- Abilitytocommunicateeffectivelyinboth a verbalandwrittenmanner.
THE GOOD STUFF!
We embrace diversity and inclusion and encourage our amazing team members at Demand Science to bring their authentic, fun selves to work every day. We offer a culture of innovation, mutual respect, support, and transparency. The competitive and comprehensive benefits our team members enjoy are designed to ensure you and your family members are healthy. Check this out!
- Paid time off
- Medical provided through HMO
- Life Insurance
- Peer-Appreciation Program
- Employee Referral Program
- A fast-paced, innovative culture with an open and collaborative environment, where you can make an impact.
- Join a great organization that cares about employees!
Demand Science is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.Find out more at https://demandscience.com/careers/#join-the-team
