DTC Marketing Program Manager |
Charlotte, NC
We’re hiring! Looking for a fun, rewarding place to work? Become a part of our truly unique team!
WHO WE ARE & WHAT WE OFFER
Artisanal Brewing Ventures (ABV) is a top 10 regional craft alcohol company in the US, made up of 5 long standing, successful craft brands (75+ combined years!): Victory Brewing, Bold Rock Cider, Sixpoint Brewery, Southern Tier Brewing & Southern Tier Distilling. We have locations in 5 states (NY, PA, OH, VA, NC) including taprooms, production facilities, & our corporate headquarters.
- Competitive Compensation
- Exceptional Health Benefits
- No Waiting Period to Enroll
- Immediate 401K Match & Vesting
- Paid Family Leave
- Flexible Schedules & Generous Paid Time Off
- Ample Product Discounts
- Opportunities for Growth Across 5 Successful Brands
WHAT WE DO
Our corporate teams support our family of brands through managing the “back office” work so the team members who support in the production of our products can focus on making great tasting, innovative quality craft beverages. Our shared services team is made up by accounting/finance, human resources, marketing, and sales, who are all skilled in their space and share a love of craft beverages.
WHAT YOU'LL DO
The Marketing Program Manager will manage marketing and business development activities for taprooms with a goal of fostering sales growth at all ABV taproom locations.
Reports to:
VP Brand and Marketing
- Work with Taproom Operations team to develop taproom marketing plans with a goal of overall sales growth
- Manage customer loyalty platform, growing participation and value of members through target campaigns and communication
- Maintain taproom marketing calendars to include big bet events, recurring events, and one-offs
- Evaluate and develop recommendations for all incoming taproom marketing requests to EVP for final decision
- Openly communicate with Area Managers, Taproom General Managers, Marketing Department, and Communications Hospitality Marketing Coordinator to full evaluate/coordinate taproom marketing activities
Programming
- Coordinate all marketing campaigns in taprooms and support social media channels with content creation and management as needed.
- Create & implement recurring programming
- Evaluate and develop recommendations for all incoming taproom marketing requests to VP and DTC EVP for final decision
- Openly communicate with Area Managers, Taproom General Managers, Marketing Department to full evaluate/coordinate taproom marketing activities
Design Management
- Manage graphic design needs via ProWorkflow and Graphics Department related to marketing campaigns, events and other taproom needs
- Update menus as needed
CRM Leadership
- Manage Liquid Culture Society across all aspects from customer acquisition, engagement and results analysis to create high engagement of members that result in high value customers
- Monthly reporting of key metrics and ad hoc analysis of customer metrics as need
Brand Support
- Work closely with brand & sales teams to stay up to date on new releases & quarterly campaigns; to include ordering POS as needed for each taproom
- Order & distribute taproom marketing supplies
- Coordinate all taproom tap & retail beer calendars to align with marketing activities
Cross-Support
- Evaluate/monitor taproom competitive set
- Manage taproom marketing budget
- Participate in management meetings to report on taproom marketing activities and performance
- Monitor & track all sales performance directly associated with marketing activities to provide weekly reporting
- Support various consumer facing offerings such as gift cards.
Key Competencies
Results Orientation
– Displays drive and initiative and focused on delivering the desired outcomes, but getting there through teamwork, collaboration, and aligning to ABV values.
People Agility
– Uses a high interpersonal effectiveness and effective written and verbal communication, along with a consistent and positive energy, to gain trust and support across the team.
Agile Learning
– A curious learner who quickly assesses complex problems, seeing the big picture and adapting past experiences to new situations, to create opportunities and overcome challenges.
Motivation & Tenacity
– Self-starter who knows how to prioritize multiple projects to get things done at a high level.
WHO WE'RE LOOKING FOR
- Bachelor’s degree required
- 2-3 years or more of experience in hospitality, private event sales, marketing, sales or promotion related fields
- Experience with social media, digital marketing and CRM tools
- Experience with Office 365
Other Requirements
- Candidate should be able and willing to lift at least 31.5 lbs. from ground level to a shelf 50 inches from the floor. The candidate should also be able to move 165 lbs.of kegged beer from one location to another by sliding it on the floor.
- Selected candidate will be required to pass a post-offer, pre-employment background check.
- Adherence to safety policies and procedures of the worksite.
- You must be at least 21 years of age.
- Be able to work in a standing position for long periods of time (up to 5 hours).
- Be able to reach, bend, stoop and frequently lift up to 50 pounds.
Position Type/Expected Hours of Work
This is a full-time position. Days of work are typically Monday through Friday. Evening and weekend work may be required as job duties demand.
Travel
Travel is expected to be up to 20% of the time to support and be present to employees. DisclaimerThis Job Description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. Artisanal Brewing Ventures is an Equal Opportunity Employer
