Lead Performance Marketing

BrowserStack is the world’s leading cloud-based software testing platform, empowering over 50,000 customers—including Amazon, Microsoft, Meta, and Google—to deliver high-quality software at speed. Founded in 2011 by Ritesh Arora and Nakul Aggarwal, the company has grown to support more than two million tests daily across 22 global data centers, providing instant access to 35,000+ real devices and browsers.With over 1,200 employees and a remote-first approach, BrowserStack operates at the intersection of scale, reliability, and innovation.

Its suite of products spans manual and automated testing, visual regression, accessibility, and test management—all designed to simplify the testing process for modern development teams. Behind the scenes, BrowserStack continues to push the boundaries with AI capabilities like smart test case generation and design, flakiness detection, auto-healing and more —helping teams reduce maintenance overhead, debug faster, and catch issues earlier in the development lifecycle.Recognized for its innovation and growth, BrowserStack has been named to the Forbes Cloud 100 list for four consecutive years.

With backing from investors like Accel, Bond, and Insight Partners, the company continues to expand its product offerings and global footprint. Joining BrowserStack means being part of a mission-driven team dedicated to shaping the future of software testing.Role in a NutshellAs a Performance Marketing Expert, you will play a crucial role in developing,implementing, and optimizing our paid marketing campaigns across variousplatforms to ensure exponential growth of BrowserStack. Your primary focus will beon maximizing ROI through strategic ad placement, conversion optimization, andmeticulous data analysis. The candidate should have extensive experience runningads across major marketing channels and a deep understanding of B2B SaaS anddeveloper marketing. You will need to coordinate and work with multiple teams atBrowserStack that involve content, design, growth, product and engineering.What will you do● Campaign Management: Develop, execute, and manage comprehensiveadvertisement strategies across all major paid marketing channels including GoogleSearch, Bing Search, Meta Ads, LinkedIn Ads, Twitter Ads, Display Ads, andProgrammatic Ads to drive growth of leads, sign ups and other valuable conversions.● Conversion Tracking & Optimization: Implement and manage conversion trackingsystems to monitor key metrics.

Apply conversion rate optimization techniques toenhance campaign effectiveness to ensure positive ROI on our campaigns● Funnel Management: Develop and refine B2B funnels via rapid experimentation toensure smooth user journeys and maximize lead generation and conversion rates.● Optimization & Analytics: Continuously optimize campaigns to improve performanceand achieve KPIs. Utilize Google Analytics, Google Tag Manager, and other tools totrack and analyze campaign performance, conversion rates, and user behavior.● B2B SaaS Expertise: Leverage knowledge of B2B SaaS and developer marketing totailor strategies that resonate with our target audience and drive qualified leads. Youshould have knowledge and experience in running inorganic campaigns on developerfocused platforms such as Stack Overflow, Reddit and SaaS websites such as G2,Trustradius etc.● Data-Driven Decision Making: Analyze campaign data to identify trends, insights, andopportunities for improvement. Provide actionable recommendations to enhanceperformance.● Creative & Copywriting: Collaborate with creative teams to craft compelling ad copyand visuals. Ensure that messaging aligns with brand strategy and engages the targetpersona effectively.● Market Research: Stay up-to-date with the latest industry trends, emergingtechnologies, and competitive landscape to inform strategic decisions and keep ourcampaigns ahead of the curve. Identify new avenues and channels for BrowserStackto leverage to reach our target audience.Desired Experience● Experience: Minimum of 5+ years of experience managing Ad campaignsacross major platforms such as Google Search, SA 360, DV360, Bing Search,Meta Ads, LinkedIn Ads, Twitter Ads, Display Ads, and Programmatic Ads.● Technical Skills: Strong subject matter expertise in running Google Search Adsalong with detailed understanding of all search metrics and reporting is amust.● Understanding of Tools: Strong proficiency in Google Analytics, Google TagManager, Looker and conversion tracking tools. Proven ability to analyze dataand derive actionable insights.● Domain Expertise: Experience in B2B SaaS and developer marketing is highlydesirable. Deep understanding of B2B sales funnels and the uniquechallenges and opportunities in this sector.● Analytical Skills: Exceptional analytical and problem-solving skills with theability to interpret data and make data-driven decisions.● Creative Skills: Strong copywriting skills with the ability to create persuasiveand engaging ad content.● Communication: Excellent verbal and written communication skills with theability to convey complex concepts clearly and effectively.

Collaboration skillsto work with different functions and teams.--

In addition to your total compensation, you will be eligible for following benefits, which will be governed by the Company policy: