Field Marketing Manager

Overview

Why This Role Matters

• Field is a growth engine: We 3×’d event-sourced pipeline last quarter by going hard on field. We’re doubling down
• Up-market motion: Executive-caliber experiences are key to breaking into larger accounts
• Build the program: You’ll take “what’s working” and turn it into a machine we can run every week, in multiple cities, then scale into a team

What You’ll Own

• Program Strategy & Calendar: Build a national calendar that blends major conferences with evergreen experiential programming. Prioritize by ICP, region, and forecast needs
• End-to-End Execution: Source venues/sponsorships, negotiate contracts, manage vendors, staff events, ship booths/assets, and run on-site ops with military-grade checklists
• Demand & Attendance: Partner with Demand Gen to fill the room—email, paid, partners, SDR sequences, exec invites, and personal outreach. Own show-rate, no-show recovery, and post-event nurtures
• Lead Capture & Routing: Ensure flawless capture, enrichment, dedupe, and instant routing to SDR/AEs
• Revenue Impact & Reporting: Instrument everything. Track sourced/influenced pipeline, cost per meeting/opportunity, velocity, and win-rate lift. Run tight post-mortems and iterate
• Budget & Vendors: Manage a $1-2M annual budget, optimize spend mix, and build a reliable vendor bench for venues, A/V, experiences, and fabrication
• Cross-Functional Orchestration: Align with Sales, RevOps, and Product on targets, narratives, and staffing. Build executive-ready briefing docs and mutual action plans for top accounts
• Scale the Team: Operate as a high-output individual contributor now; help scope and hire additional field marketers/contractors as volume increases

What You’ll Do (First 90 Days)

• Audit current events; standardize playbooks, runbooks, and QA checklists
• Ship a quarterly field plan with weekly activations (conference or experience)
• Stand up airtight measurement: dashboards for pipeline, CPL/CPO, and acceleration
• Deliver 1–2 flagship dinners and 1 Ops Suite that convert to booked meetings within 7 days

About You

• Operator’s operator: Ultra-organized, detail-obsessed, thrives on Gantt charts, runbooks, and timelines—and still brings creative flair
• Demand-minded: You know attendance isn’t magic. You pull the levers (copy, offers, channels, partners) to get the right people in the room
• Executive presence: Comfortable hosting C-suite and VP ops/supply chain audiences; you set the tone on site
• Data-driven: Live in the numbers; you instrument, attribute, and defend ROI
• High energy, road-ready: Love being on site 2–3 days a week; keep standards high while traveling
• Team-first, no-ego: You communicate crisply, take feedback, and make others better

Your Experience

• 4-7 years in B2B SaaS field marketing or event marketing with measurable pipeline impact
• Owned national conference programs and executive experiential (dinners/suites/VIP)
• Proven $2M+ annual field budget ownership
• Hands-on with CRM/automation, enrichment, lead capture tools, and routing/SLAs
• Bonus: experience supporting enterprise, up-market motions; partner co-marketing; booth design/fabrication

How We Operate

• Go and See: Build intuition at the source—on the floor, in the suite, at the dinner
• Reality is Malleable: We don’t wait for perfect; we ship, learn, and scale
• Excellence is Mundane: Checklists and cadence beat heroics
• Everyone is Technical: We use data and automation everywhere

Compensation

Benefits

• Premium medical, dental, and vision insurance
• Unlimited PTO + mandatory US holidays
• 401(k), immediate eligibility (non-matching)
• Wellness, commuter, and equipment stipends
• Premier SF office with snacks/drinks; lunch catered 4×/week
• Relocation support available