Growth Marketing Manager

Focus: Demand Generation, Events, Owned Media & ABM

Key Responsibilities

• Develop and execute ABM strategies for high-value target accounts with hyper-personalized, multi-channel campaigns across email, LinkedIn, ads, and the website.
• Leverage intent data platforms (6sense) to identify buying signals and coordinate with sales on high-priority accounts for timely engagement.
• Establish shared KPIs with sales teams including lead generation, pipeline velocity, engagement scoring, and multi-touch attribution to measure ABM impact.
• Own full event lifecycle from strategy and logistics to promotion, execution, and ROI analysis for trade shows, webinars, executive roundtables, and virtual events.
• Identify and implement AI tools to streamline content generation, audience segmentation, campaign personalization, and predictive analytics.
• Evaluate, implement, and optimize martech tools supporting ABM, events, and performance tracking including CRM, marketing automation, and intent and analytics platforms.
• Develop dashboards providing real-time visibility into campaign performance, marketing ROI, and ensure data hygiene with accurate attribution across all platforms.
• Create compelling messaging frameworks and value propositions for target buyer personas and oversee production of marketing collateral including thought leadership, case studies, and whitepapers.
• Ensure all content is optimized for SEO and GEO, maintains brand voice consistency, and monitor KPIs to optimize campaign effectiveness for maximum ROI.
• Partner with sales leadership to align on ABM target accounts, messaging, and shared KPIs while establishing clear handoff protocols between marketing and sales teams.

Required Skills

• Strategic thinking with ability to connect initiatives to business objectives and revenue goals.
• ABM expertise including campaign development, hyper-personalization, and multi-touch attribution.
• Event marketing with full-lifecycle execution and ROI measurement.
• Marketing technology proficiency including CRM, marketing automation, and analytics platforms. (e.g., 6Sense, Google Analytics, Salesforce, Marketo)
• AI tools experience with content generation, workflow automation, and predictive analytics.
• Analytical skills with ability to interpret metrics, conduct A/B testing, and measure ROI.
• SEO & GEO knowledge and content optimization best practices.
• Project management with ability to manage multiple concurrent initiatives.

Experience

• 5+ years of B2B SaaS, enterprise technology, or professional services marketing experience
• 3+ years of hands-on ABM campaign development and execution
• Proven track record measuring and communicating marketing ROI
• Data-driven decision maker who thrives in fast-paced environments
• Creative-minded with an ability to conceive interesting ideas for new content campaigns.
• Strong leadership, collaboration, and communication skills.
• Thrives in a fast-paced and collaborative environment.