AssetWatch
serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey.
What's the Opportunity:
We’re hiring a hands-on program manager to own our influencer marketing engine and our third-party strategic marketing partnerships. You’ll build relationships with creators and industry voices, sponsor and activate training + field events, and project-manage a portfolio of paid initiatives within our strategic partners—advertising, webinars, content syndication, and more. You’ll collaborate within our internal team (Demand Gen, Marketing Ops, Product Marketing, and Creative).You’re equal parts relationship-builder and air-traffic controller: great at negotiating, briefing, and coaching partners—and relentless about timelines, budgets, and measurable outcomes.
Note:
This role is only open to candidates residing in
EST or CST
- Own influencer strategy & execution
- Identify, vet, contract, and brief creators across LinkedIn, YouTube, podcasts, newsletters, and niche communities.
- Build program tiers (celebrity, industry, practitioner) with clear deliverables, FTC-compliant guidelines, and brand safety checks.
- Co-develop content (concepts, outlines, talking points) and manage publishing calendars and UTM tracking.
- Lead strategic marketing partnerships
- Manage 3rd-party partner programs per our marketing agreements/SOWs.
- Plan and project manage co-branded campaigns: webinars, virtual events, content, research, newsletters, and targeted placements.
- Maximize partnership opportunities; ensure deliverable, audience, and reporting obligations are met.
- Maintain a centralized calendar + asset library in Monday.com.
- Sponsor & activate training/field events
- Evaluate event fit; negotiate packages; coordinate speaking slots, tabletops/booths, breakouts, lead capture, and post-event follow-up. Working with demand gen team to create retargeting campaigns.
- Own vendor logistics (registration, AV, shipping) and swag production (quotes, inventory, on-site delivery).
- Measure & report impact
- Build dashboards with Marketing Ops (SFDC/HubSpot) to track sourced/influenced pipeline and engagement.
- Run quarterly partner reviews and monthly check-ins; optimize placements, creative, and budgets based on performance.
Qualifications:
- 5–8 years in B2B marketing with 2+ years owning influencer/creator or partner programs (SaaS or complex/technical products preferred).
- Proven experience managing external partners/vendors and multi-workstream projects on tight timelines.
- Strong negotiation, briefing, and relationship skills; comfortable coaching external voices on message.
- Program management discipline: workback planning, risk management, budget tracking, and status reporting.
- Data fluency with CRM/automation and analytics (Salesforce/HubSpot, Google Analytics, Looker/Power BI; UTM strategy).
- Excellent written communication—clear briefs, crisp copy for promos, and executive-ready status updates.
- Tools: Project management (Asana/Monday/Jira), webinar platforms, marketing automation, and social publishing.
How we’ll measure success
- Pipeline & revenue: Partner/influencer-sourced and influenced pipeline; demo/SQL lift from co-marketing and events.
- Efficiency: CPL/CPM vs. benchmarks; on-time, on-budget program delivery.
- Reach & engagement: Audience growth, CTR/engagement rates, SQL conversion, event scans and/or webinar participation → meetings set.
- Quality & experience: Partner satisfaction, internal stakeholder satisfaction.
What We Offer:
AssetWatch is a remote-first company that puts people at the center of everything we do. We want our team members to thrive - that’s why we offer a range of benefits and perks designed to support your well-being, growth, and work-life balance.
- Competitive compensation package including stock options
- Flexible work schedule
- Comprehensive benefits including retirement plan match
- Opportunity to make a real impact every day
- Work with a dynamic and growing team
- Unlimited PTO
We have a distributed team that works remotely across locations in the United States and Ontario, Canada. Collaboration within core working hours is required.
