We are seeking a highly skilled
SEO Specialist for a national printing and advertising company.
Key Responsibilities:
• Manage, update, and optimize our Google Business Profile for maximum visibility. • Monitor and enhance local ranking performance, keywords, and customer engagement. • Respond to reviews professionally and support reputation management. • Use GBP insights to develop improvement strategies. • Conduct keyword research and implement on-page SEO best practices. • Optimize website content, meta tags, headers, alt text, and site structure. • Track and analyze SEO performance using tools like Google Analytics, Search Console, and SEMrush/Ahrefs. • Identify SEO issues and recommend effective solutions. • Improve local search ranking, organic traffic, and click-through rates. • Work with the marketing team to align SEO goals with social media campaigns. • Use social platforms to drive SEO results through optimized posts, link-building tactics, and audience engagement. • Recommend content topics based on SEO data and trends. • Prepare regular reports on rankings, traffic, and SEO strategy outcomes. • Provide recommendations backed by data to guide marketing decisions. • Stay updated on Google algorithm changes and SEO industry trends.
Qualifications:
• 2+ years of experience in SEO (local SEO highly preferred). • Hands-on experience managing Google Business Profile. • Strong understanding of Google Analytics, Search Console, and SEO tools. • Basic–intermediate understanding of social media marketing and its impact on SEO. • Strong analytical, communication, and problem-solving skills. • Ability to collaborate with marketing and content teams.
