The Advisor will be a foundational leader responsible for defining, building, and scaling the company's brand strategy and identity from first principles. This is a hands-on role requiring both strategic vision and executional guidance across all brand touchpoints.
Responsibilities:
- Define and Build Foundational Brand Strategy:
- Design, implement, and own the end-to-end global Brand Platform (including Purpose, Vision, Mission, and Values).
- Lead the development of clear and differentiated Brand Positioning and messaging frameworks that resonate with target audiences and drive competitive advantage.
- Conduct comprehensive brand audits and market research to identify unique insights that inform the core brand strategy.
- Establish Brand Identity and Guidelines:
- Develop and enforce comprehensive Brand Guidelines (visual identity, tone of voice, verbal identity) to ensure consistency across all internal and external communications.
- Oversee the creation of all core creative assets, ensuring they embody the strategic positioning.
- Drive Brand Awareness and Preference:
- Design and execute integrated Brand Marketing Campaigns (e.g., brand-building, thought leadership, PR) that increase awareness, consideration, and preference in key markets.
- Collaborate with the Performance Marketing and Product teams to ensure brand messaging is integrated and impactful across the customer journey.
- Internal Brand Advocacy and Culture:
- Act as the primary brand champion, driving internal understanding and adoption of the brand platform across all departments and leadership levels.
- Instill a brand-first mindset within the company culture.
- Team Leadership and Agency Management:
- Lead, mentor, and build the internal brand team (as the company scales).
- Select, manage, and direct external creative agencies and vendors to deliver high-quality, on-strategy creative output.
Requirements:
- Experience & Tenure:
- 10+ years of progressive experience in Brand Marketing, Brand Strategy, or Creative Leadership, with at least 3-5 years in a Head of/Director-level role managing complex brand initiatives.
- Demonstrable experience defining and implementing a full Brand Platform and Positioning from the ground up (not just managing an existing one).
- Strategic & Technical Skills:
- Exceptional expertise in Brand Strategy, Architecture, and Positioning, with a deep understanding of marketing frameworks and consumer psychology.
- Proven ability to translate complex business objectives into clear, compelling, and actionable brand narratives.
- Fluent in interpreting qualitative and quantitative data (market research, brand tracking, competitive analysis) to drive strategic decisions.
- Leadership & Communication:
- Superior verbal and written communication skills, with the ability to confidently present and gain buy-in for multi-year brand strategies from the C-suite and executive leadership.
- A highly collaborative and influential leader capable of working cross-functionally with Product, Sales, and People teams.
- Creative Acumen:
- Strong creative judgment and the ability to critique and guide high-quality, impactful creative work across all media (digital, video, traditional).
