Job Title: Sales Training Manager
Location: Columbus, OH (Onsite)
Company Overview
Orange Barrel Media creates and operates iconic urban media displays and digital infrastructure that advertisers ask for by name in 27 of the top markets in the U.S. Our commitment to innovation differentiates us as a leader in the Out-of-Home industry and drove the development of our sister company, IKE Smart City, which is blazing the way in smart city technology with interactive digital kiosks called IKE. Together, our mission is to improve lives in cities through our media platforms. Our work supporting public art, mobility, equity, and community initiatives can be seen in cities nationwide.
We are a place where people are inspired to achieve success, genuinely like each other, and have endless opportunities to grow. We value our associates and have created an environment of inclusion, respect, and fun. We hire and reward top-notch talent who contribute to our unique culture and shared vision. We start and end each day excited about the work we do together and the new challenges ahead. Learn more at www.ikesmartcity.com and www.obm.comThe Sales Training Manager will play a key role in strengthening our sales organization by owning our sales onboarding, training, and ongoing development while also managing our Account Coordinator (AC) team. This role bridges sales enablement and people development—ensuring Account Executives and Account Coordinators receive consistent coaching, structure, and support across all markets.
This position will help scale best practices, reduce inconsistencies, and build a more unified, high-performing sales team.
What You’ll Do
Sales Training & Development
- Design and lead onboarding programs for new Account Executives across all markets, ensuring a consistent and effective ramp-up process.
- Develop and maintain ongoing training initiatives focused on sales process, systems, client communications, and market knowledge.
- Partner with Sales Leadership to identify skill gaps and implement tailored coaching sessions, workshops, and resources.
- Create scalable training materials, guides, and playbooks to support long-term sales enablement.
- Track training outcomes and adjust programs based on performance metrics, feedback, and evolving business needs.
Account Coordinator Leadership
- Directly manage the Account Coordinator team, providing daily guidance, mentorship, and performance feedback.
- Serve as the main point of contact for ACs, ensuring they understand expectations, processes, and priorities across all markets.
- Partner with AEs to gather feedback on AC performance and identify development opportunities.
- Gather input from ACs on how AEs can better support workflow efficiency and client success—creating a two-way feedback loop.
- Foster a collaborative, learning-oriented environment where ACs and AEs work seamlessly together.
Sales Operations Collaboration
- Work cross-functionally with HR, Client Services, and Sales Leadership to refine onboarding and training processes.
- Help standardize sales operations and documentation to ensure consistent practices across markets.
- Contribute to the design and implementation of tools, templates, and systems that improve sales efficiency and communication.
Who We're Looking For:
- 5+ years of sales experience, preferably in media, advertising, or related industries.
- Proven experience in sales training, enablement, or team management.
- Strong communication and coaching skills with the ability to adapt to different learning styles.
- Exceptional organizational skills and attention to detail.
- A passion for helping others succeed and creating processes that scale.
- Experience with CRM systems (Salesforce or similar) and sales enablement platforms is a plus.
This is a full-time exempt position and is also eligible for an annual bonus. OBM is an equal opportunity employer and provides competitive salary/incentive compensation and benefits, 401k match, daily lunch in office, and more!
